Huuuge Games has elevated player engagement with a next-generation video campaign powered by Idomoo’s Lucas AI Video Creator, delivering personalized content for its Huuuge Casino and Billionaire Casino titles. The “Betty in Wonderland” themed campaign, completed in just four days, achieved remarkable results in player loyalty and revenue retention.
Huuuge Games’ AI-driven campaign boosts player engagement and retention.
Powered by Idomoo’s Lucas, videos were produced in four days, not three months.
Achieved 50% higher revenue retention and 46% more player sessions.
Delivered nearly 100,000 personalized videos with interactive CTAs.
Used animated GIF previews in emails to enhance engagement.
Fourth successful collaboration between Huuuge Games and Idomoo.
The “Betty in Wonderland” campaign, spanning two weeks, generated nearly 100,000 personalized videos for Huuuge Casino and Billionaire Casino players. Using Idomoo’s Lucas AI Video Creator, the campaign was completed in just four days—a 95% time savings compared to the three months typically required. “With Idomoo’s AI technology, we were able to deliver a level of personalization that set a new standard for us,” said Maya Burlin, Director of Monetization and CRM at Huuuge Games.
The campaign delivered a 50% increase in revenue retention and a 46% boost in player sessions. Personalized animated GIF previews in campaign emails provided an engaging teaser, while interactive CTAs allowed players to act immediately after watching. “Keeping players engaged and vested in a game over time is challenging, but as we’ve shown time and time again, it’s a solvable challenge,” said Yotam Ben Ami, Idomoo CMO. The campaign also reconnected with churned players, fostering meaningful engagement.
Lucas AI Video Creator streamlined the entire video production process, from scripting to post-production, using simple prompts. Designed for scale and accuracy, it ensured on-brand content while handling high-volume personalization. This efficiency enabled Huuuge Games to deliver dynamic, relevant experiences that extended the shelf life of their games, setting a new benchmark for player loyalty campaigns.
This marks Huuuge Games’ fourth collaboration with Idomoo, reinforcing the power of AI-driven personalization in gaming. The campaign’s success highlights how fast, scalable video solutions can drive engagement and revenue. To explore Lucas or try a demo, visit idomoo.com. Huuuge Games and Idomoo continue to redefine player experiences in the competitive mobile gaming market.
Huuuge Games’ AI-powered campaign demonstrates how personalized video can transform player loyalty, delivering measurable results with unprecedented speed and scale.
Huuuge Games is a publicly listed global developer and publisher of mobile and social casino games with a mission to “Play Together.” The company connects millions of players worldwide through titles such as Huuuge Casino and Billionaire Casino, delivering fun, easy-to-play experiences that are perfect for short sessions and social interaction. For more information, visit huuugegames.com.
Idomoo’s Next Generation Video Platform empowers the world’s leading enterprises to transform their CX with personalized, AI-driven and interactive video at scale. With Lucas AI Video Creator, brands can create videos in minutes from simple prompts, slashing production costs. And Next Gen Videos are dynamic, leveraging hyper-personalization and real-time live data to maximize relevance and conversions. Idomoo delivers unmatched ROI for market leaders like Activision, Chase, Google, Verizon, Select Health, Oracle, American Airlines and others. Learn more at www.idomoo.com.
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