GrowthLoop has launched its Compound Marketing Engine for Commerce Media Networks, a new AI-driven solution designed to empower enterprise commerce media teams. Built on GrowthLoop’s composable core, this platform leverages first-party data to enable scalable, high-margin retail media operations, as validated by Costco’s recent partnership with GrowthLoop to enhance its retail media efforts.
GrowthLoop introduces Compound Marketing Engine for Commerce Media Networks.
Solution uses AI to activate first-party data for precise audience targeting.
Features composable architecture for seamless data cloud integration.
Enables self-service audience creation, reducing reliance on engineering.
Integrates with 70+ ad platforms for rapid campaign deployment.
Ensures enterprise-grade security with SOC 2 Type II compliance.
Commerce media is rapidly transforming the advertising landscape, with McKinsey forecasting it will capture 20 percent of ad spend by next year. However, enterprises often struggle to launch effective commerce media networks due to siloed data and manual workflows. GrowthLoop’s new solution addresses these challenges by enabling media teams to harness first-party data with AI-driven tools, creating high-precision audience segments for personalized campaigns.
The Compound Marketing Engine offers a robust set of capabilities tailored for commerce media. Its composable architecture integrates with enterprise data clouds like BigQuery, Snowflake, and Databricks, making first-party data accessible for ad sales teams. The platform’s self-service UI allows marketers to build audiences in minutes, enriched with attributes like device IDs and purchase history. Additionally, AI-powered agents recommend brand segments and optimize campaign setups, while Multi-Exports enable one-click deployment across major ad platforms.
Security is a cornerstone of GrowthLoop’s solution. With SOC 2 Type II compliance, audit trails, and clean room integrations, enterprises can maintain data governance and transparency. The platform keeps data within the enterprise cloud, reducing risks and ensuring compliance for legal, IT, and advertiser stakeholders.
GrowthLoop’s integration with LiveRamp enhances first-party data onboarding, improving match rates and extending advertiser reach across channels. This partnership enables media teams to target high-intent shoppers effectively, both onsite and through DSPs and ID graphs.
The solution eliminates slow, manual reporting by providing on-demand access to performance data. Media teams can now measure audience performance and incrementality in near real-time, enabling faster decision-making and campaign optimization.
This launch reinforces GrowthLoop’s mission to help enterprises drive revenue growth through data-driven marketing. By addressing the complexities of commerce media, the Compound Marketing Engine empowers businesses to scale operations, strengthen governance, and deliver measurable results.
GrowthLoop is a pioneer in AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with best ROI for enterprise. Founded and led by former Google executives, GrowthLoop helps innovative companies transform how they market and drive business impact. The GrowthLoop Compound Marketing Engine drives compound growth by accelerating the marketing cycle, using Agentic AI powered by your enterprise cloud data. Growth Agents propose audiences and journeys, and activate campaigns across channels, streamlining execution and continuously analyzing performance data to make suggestions for campaign optimization. Thousands of marketers at enterprises like Google, Indeed, and Costco rely on GrowthLoop to grow faster with agentic AI, drive measurable campaign results, and maximize marketing ROI—compounding growth with every experiment, iteration, and campaign.
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