In the complex world of revenue operations, disconnected tools and data silos often hinder alignment and slow down execution. To address this, Gong, the leading revenue AI company, has announced a suite of new product innovations at its Gong Celebrate event. These capabilities, built into the Gong Revenue AI Operating System (OS), are designed to unify and orchestrate essential go-to-market workloads across the entire revenue organization, providing greater intelligence, automation, and visibility to help teams win more deals.
Gong introduces new AI products, including Gong Orchestrate, to unify go-to-market strategy and execution.
The innovations aim to improve rep productivity, accelerate sales motions, and enhance leader decision-making.
Gong Orchestrate allows leaders to define, launch, and measure the impact of sales plays in a single platform.
New AI Agents, like Deep Researcher, provide complex, multi-step analysis of customer interaction data.
Automation features, such as AI Data Extractor, auto-populate CRM fields to eliminate manual entry.
The updates are built on Gong's trusted data privacy framework within the Revenue AI OS.
For revenue teams, a common challenge is translating high-level strategy into consistent front-line execution. Gong's new flagship offering, Gong Orchestrate, is designed specifically to close this gap. This industry-first solution enables revenue organizations to define, execute, and evaluate the effectiveness of their go-to-market strategies in one centralized platform. By moving away from inconsistent, rep-dependent processes for critical plays like cross-selling and onboarding, Gong Orchestrate guides sellers with real-time guidance and helps leaders identify and scale winning strategies based on measurable business impact.
"As Rippling has grown, our revenue organization has evolved to navigate increasing complexity. In this environment, success hinges on being able to align our strategic priorities, like driving accurate forecasts, with accurate and efficient execution among our sales reps," said Jameson Yung, SVP International Sales, Rippling. "Gong brings these elements together, empowering our organization to scale best practices and achieve consistent outcomes that contribute to business growth."
The power of Gong Orchestrate and the Revenue AI OS is fueled by advanced AI Agents that deliver deeper intelligence. Gong is expanding its portfolio, which now includes 18 agents, with significant enhancements. The AI Ask Anything agent now allows users to query their entire customer base using natural language, providing comprehensive insights for strategic decisions. Furthermore, the new AI Deep Researcher agent goes beyond simple chatbots by performing multi-step analysis to handle complex business questions, delivering trustworthy, in-depth explanations based on real customer interactions.
Beyond intelligence, Gong is introducing new automation capabilities to accelerate execution. The AI Data Extractor agent, for example, automatically creates and populates fields within CRM systems by analyzing captured customer interactions. This eliminates manual data entry for sales reps and ensures critical information flows seamlessly into revenue workflows. To provide a clearer picture of business outcomes, Gong is also enhancing organizational-level visibility with features like Configurable Forecast Boards for flexible forecasting and Account Boards that give post-sales teams complete context for managing renewals and expansions alongside sales.
"Over the past several years, AI has delivered incredible insights and efficiencies to revenue teams, but it has fallen short when it comes to linking these with automated actions across the revenue cycle," said Eilon Reshef, co-founder and Chief Product Officer, Gong. "Gong is changing that by introducing new capabilities that will let teams orchestrate their revenue workloads within a unified operating system that integrates visibility, intelligence, and automation – with trust built in."
Gong Orchestrate and the new capabilities within the Revenue AI OS are expected to be made available to customers over the coming months, marking a significant step towards a fully unified and AI-powered revenue organization.
Gong uses AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world's most successful revenue teams. Powered by the Gong Revenue Graph of customer interaction data, intelligent agents, and trusted applications, Gong helps more than 4,800 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort.
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