Gabriel Marketing Group (GMG), a leading B2B tech PR agency, has announced a new partnership with Brandi AI, a platform for enterprise AI visibility and Generative Engine Optimization (GEO). Through this alliance, GMG will leverage Brandi AI's technology to help clients understand and improve how their brands are represented and trusted within AI-generated answers on platforms like ChatGPT and Claude, addressing a critical new layer in the buyer's journey.
Quick Intel
Gabriel Marketing Group (GMG) partners with Brandi AI for Generative Engine Optimization (GEO).
The partnership helps clients track and improve their brand's presence in AI-generated answers.
Brandi AI's platform reveals why a brand does or does not appear in AI tools like ChatGPT.
The service identifies missing context and weak trust signals that impact AI visibility.
This addresses the shift in how audiences discover and evaluate B2B tech brands.
GMG joins Brandi AI's global Agency Partnership Program through this initiative.
Navigating the New AI Discovery Layer
The partnership is a direct response to the fundamental shift in how potential customers begin their research, increasingly starting with queries to generative AI tools. This creates a new "discovery layer" where traditional SEO and PR strategies are insufficient. The collaboration will provide GMG's clients with data-backed insights into their AI visibility, enabling them to take strategic action to build authority and trust where buying decisions now originate. "With Brandi AI, we can finally show clients how they appear inside AI-generated answers—and, just as importantly, why they do or don't show up," said Michiko Morales, president of GMG. "It's giving brands visibility and control in the AI discovery layer where buying decisions increasingly start but have long been impossible to measure."
Translating AI Insights into Market Trust
Brandi AI's platform tracks real user questions and analyzes how brands are cited in AI-generated responses, benchmarking their visibility against competitors. This intelligence allows GMG to develop targeted strategies to strengthen a client's credibility, ensuring they are accurately represented as authoritative sources in their field. "Agencies partnering with Brandi AI are changing the game for how brands create value in the AI era," said Leah Nurik, co-founder and CEO of Brandi AI. "Together, we're helping clients to truly understand how their brands are seen, cited and trusted by AI."
This partnership marks a significant evolution in B2B tech marketing and communications. By integrating GEO into its service offerings, GMG is equipping high-growth tech companies with the tools needed to future-proof their market presence, ensuring they remain visible and credible as AI continues to redefine the initial stages of customer discovery and engagement.
Brandi AI™ is the leading platform for enterprise AI visibility and Generative Engine Optimization (GEO). Built on a proprietary intelligence layer, Brandi tracks the real questions people ask AI, shows how brands are cited in AI-generated answers and benchmarks visibility across competitors through its Brandi Competitive Market Universe™. Learn more at mybrandi.ai.
Gabriel Marketing Group (GMG) is the industry's leading B2B tech PR agency for high-growth organizations. Uniting changemakers with dynamic opportunities to challenge the status quo, GMG offers a full spectrum of strategic communications services that drive rapid and long-term growth – from PR, media relations, thought leadership and analyst relations to go-to market strategy and content development. Since 2011, GMG has partnered with more than 400 growth-oriented clients, seen more than 30 of its clients exit through profitable acquisitions and earned more than 100 industry awards of excellence for its work. GMG is one of the "Best Places to Work" as named by the Washington Business Journal and a member of Eurocom Worldwide, the global PR network for B2B and technology.
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