GlobalLogic Inc., a leader in digital engineering, has appointed marketing veteran LuJean Smith as its new Chief Marketing Officer. With 30 years of global marketing leadership in technology and consulting, Smith will drive the company's marketing strategy to capitalize on the expanding AI and digital innovation market as GlobalLogic enters a new phase of strategic growth.
GlobalLogic appoints LuJean Smith as its new Chief Marketing Officer (CMO).
Smith brings 30 years of global marketing experience from GE, Siemens, Accenture, and Cognizant.
Her role will focus on elevating GlobalLogic's brand as a premier digital engineering partner.
A key priority is showcasing the company's VelocityAI suite of AI-powered service offerings.
The move aligns with scaling GlobalLogic's impact in an AI-first world and supporting Hitachi's strategic plan.
Smith will lead high-impact, multi-channel campaigns to highlight GlobalLogic's market leadership.
GlobalLogic has appointed LuJean Smith as Chief Marketing Officer, effective January 6. This strategic hire is designed to advance the company's marketing function as a core growth engine. Smith will be responsible for spearheading global marketing strategy, with a focus on amplifying GlobalLogic's position as a premier digital engineering partner for leading global enterprises.
A central element of Smith's mandate will be to showcase GlobalLogic's advanced AI capabilities and its collaborative role within the Hitachi Group. This includes leading the promotion of GlobalLogic VelocityAI, the company's comprehensive suite of AI-powered service offerings. Her efforts will support achieving the strategic priorities outlined in Hitachi's "Inspire 2027" management plan by highlighting the synergistic impact of "One Hitachi."
Smith's extensive career includes senior marketing and communications roles at major firms like GE, Siemens, Accenture, and Cognizant. Her expertise lies in positioning organizations for market leadership and translating innovation into compelling customer value. “I am incredibly proud to join the talented GlobalLogic marketing team and help tell the company’s powerful story at such a pivotal time,” said Smith. She emphasized the company's unique position to empower clients to lead in the new era of digital and AI innovation.
The appointment underscores GlobalLogic's commitment to strengthening its leadership team to capture the massive market opportunity presented by generative, agentic, and physical AI as enterprises across all industries seek to leverage these transformative technologies.
About GlobalLogic
GlobalLogic, a Hitachi Group Company, is a leading digital engineering partner that helps the world’s most forward-thinking companies design and build innovative, AI-powered products, platforms, and digital experiences. Since 2000, we’ve been at the forefront of the digital revolution, now accelerating clients’ transitions into tomorrow’s AI-driven businesses by integrating experience design, complex engineering, AI, and data expertise. Headquartered in Silicon Valley, GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. (TSE: 6501), which contributes to a sustainable society with a higher quality of life by driving innovation through AI and technology as the Social Innovation Business.
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