Fullcast, a leading end-to-end sales performance management platform for go-to-market (GTM) planning and execution, has acquired Atrium, a prominent provider of data-driven sales performance management software. This strategic acquisition unites two industry leaders to deliver a comprehensive, AI-powered solution that optimizes the entire revenue lifecycle, from territory planning to sales coaching and commission management. The merger enhances revenue operations by integrating Atrium’s advanced analytics with Fullcast’s robust GTM capabilities, enabling sales teams to achieve predictable growth.
Fullcast acquires Atrium to create a unified sales performance platform.
Combines Fullcast’s GTM planning with Atrium’s AI-driven analytics.
Enables optimized territory management, quotas, and lead routing.
Enhances sales coaching with data-driven performance insights.
Streamlines commission automation to motivate top performers.
Empowers revenue teams with a single source of truth for growth.
The acquisition of Atrium by Fullcast marks a significant step in delivering a holistic solution for revenue operations. By integrating Atrium’s AI-driven sales performance insights with Fullcast’s expertise in GTM planning and execution, the combined platform offers revenue teams a unified source of truth. This enables businesses to design, manage, and optimize sales strategies with unparalleled precision, driving measurable outcomes across the revenue lifecycle.
The merged platform equips sales leaders with advanced tools to streamline operations and boost performance. Fullcast’s industry-leading planning tools allow teams to design and manage sales territories and quotas efficiently. Meanwhile, Atrium’s AI-powered analytics and dashboards provide deep insights into sales performance, enabling data-driven decision-making. This combination ensures that revenue teams can align strategies with actionable insights to maximize productivity.
The integrated solution automates lead and account routing, ensuring that the right representatives handle the right accounts. This reduces inefficiencies and enhances sales outcomes. Additionally, Atrium’s data-driven insights empower sales managers to deliver targeted coaching, helping representatives improve performance and achieve their goals. These features create a seamless workflow that supports sales teams at every stage.
The acquisition also strengthens commission management capabilities. By automating and streamlining commission processes, the platform motivates and rewards top performers effectively. This functionality aligns incentives with performance, fostering a culture of accountability and driving consistent sales results.
As Ryan Westwood, CEO of Fullcast, stated, "We are thrilled to welcome the Atrium team to Fullcast. The addition of Atrium's powerful insights, analytics and coaching capabilities to our platform will provide our customers with an unparalleled ability to not only design and execute their GTM plans but also continuously improve sales team performance. Together, we will provide a truly end-to-end solution for revenue operations." Similarly, Jason Heidema, CEO of Atrium, noted, "Joining forces with Fullcast is a natural next step in our mission to help sales teams improve through data. Fullcast's expertise in GTM planning and execution is the perfect complement to our strength in sales performance analytics. Together, we will be able to provide a holistic solution that empowers sales leaders to build and manage world-class sales organizations." This acquisition positions Fullcast and Atrium to redefine sales performance management, offering a powerful platform to drive sustainable growth.
Fullcast is a Go-to-Market sales performance management platform that helps revenue teams to design, manage and track their GTM strategies. The Fullcast platform provides a single source of truth for all GTM data, enabling revenue leaders to make better decisions and drive predictable growth.
Atrium is a data-driven sales performance management platform that helps sales teams improve their performance through data. The Atrium platform provides sales managers with the insights they need to coach their reps, manage their pipeline and hit their goals.
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