Marketing agencies are caught in a squeeze, facing demands for greater transparency and ROI from clients while battling internal inefficiencies from scattered data and tools. To solve this, Epiminds has launched from stealth with $6.6 million in funding led by Lightspeed Venture Partners. The company has developed a multi-agent AI system, led by an AI marketing manager named "Lucy," which can run entire marketing campaigns from A to Z. The platform is designed to automate busywork, allowing human marketers to focus on high-level strategy and creativity.
Quick Intel
Epiminds launches from stealth with $6.6 million in seed funding.
Its core product is Lucy, an AI marketing manager leading a team of 20+ specialized agents.
The system can onboard a client in under 30 seconds and run campaigns end-to-end.
It automates reporting, optimization, budget pacing, and creative analysis.
Founded by a Google and Spotify alum, the company signed agencies managing 240+ brands in 12 weeks.
The goal is to free marketers from manual tasks to focus on strategy and creativity.
An AI Workforce for Marketing Agencies
Epiminds addresses the core inefficiencies of agency work. Instead of adding another siloed dashboard, its platform creates an advanced multi-agent AI system that agencies can train over time. Lucy and her team of specialized agents work together across reporting, optimizations, and bidding. They don't just surface insights but execute them, learn the agency's unique playbooks, and proactively flag risks before they impact performance. This allows agencies to onboard clients in seconds and instantly gain a scalable, AI-powered workforce.
“Marketers are under more pressure than ever to do more with less,” said Mo Elkhidir, Co-Founder of Epiminds. “Lucy and her team take on the busywork so that marketing talent can do their best work. This is not about replacing creativity; it’s about giving it room to flourish.”
Proven Impact and a Vision for the Future
The company was founded by Elias Malm, formerly of Google, and Mo Elkhidir, a machine learning expert from Spotify. Their vision crystallized from a project simulating AI-powered citizens and realizing the potential for an AI marketing workforce. The impact is already tangible; early agency customers report faster onboarding, less wasted spend, and a 10x increase in output without adding headcount. With the new funding, Epiminds plans to expand Lucy's capabilities and autonomy, positioning its multi-agent system as the future operating system for marketing, where dynamic AI teams handle execution in real-time, freeing human talent for what they do best.
Epiminds is building the operating system for marketing, a multi-agentic system that analyzes, executes, and learns in real time, empowering marketers to work smarter and move faster. At the core is Lucy, an AI marketing manager that leads a dynamic team of more than 20 specialized agents working together across reporting, optimizations, budget pacing, bidding and creatives. Founded in 2025 by Google and Spotify Alum, Elias Malm and Mo Elkhidir respectively, Epiminds is backed by Lightspeed Venture Partners, EWOR, Entourage, and high-profile angels.
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