Envisionit, a global strategic growth and integrated marketing agency specializing in tourism, technology, and consumer packaged goods (CPG), has appointed co-founder and Executive Vice President Jason Goldberg as its inaugural Chief Innovation Officer (CINO), a role aimed at advancing AI-enablement initiatives to position clients for confident adaptation in a rapidly evolving digital landscape.
Goldberg's elevation to CINO reflects Envisionit's proactive stance in the AI era, where rushed implementations often lead to missteps without overarching strategy. As a "solutions sculptor" renowned for connecting overlooked opportunities in high-profile engagements, Goldberg will foster a culture of creativity and bold experimentation. This includes developing data analysis tools for instant performance insights, automated systems that condense manual reporting from hours to minutes, and enhanced services that integrate AI across digital touchpoints. “The world is changing quickly, and our clients need to be positioned to react with confidence and control their own future,” says Goldberg. “We’ve built data analysis tools that help clients see performance trends in real time, allowing for faster, smarter decisions that drive growth. We’re developing automated report generation systems that cut hours of manual work down to minutes, freeing teams to focus on strategy instead of spreadsheets. We’re building on a foundation of strong, proven solutions, and pushing them further to meet what’s next… as well as what comes after that.”
The appointment aligns with Envisionit's collaboration with sister company Unchained, which specializes in AI strategy, education, and customized solutions. This synergy enables the agency to offer streamlined execution for websites, campaigns, and SEO, optimizing budgets at scale while mitigating risks of fragmented AI adoption. For clients in tourism, technology, and CPG, this means sustainable planning that accelerates efficiency without overwhelming resources. “This move helps our clients adapt to tech changes with confidence and stay competitive in the AI era without boiling the ocean, knowing they have a partner to help them avoid potential missteps and keep them from getting left behind,” says Tiffany Kirby, Chief Growth Officer at Envisionit. “Some businesses are facing the consequences of rushed AI adoption with no larger strategy. Jason’s leadership as CINO ensures we’ll focus on growth solutions across consumer services, tourism, and tech, driving speed and efficiency with sustainable planning.”
Over two decades, Goldberg has been instrumental in Envisionit's evolution, guiding transformative client partnerships that underscore the agency's commitment to people-first innovation.
Envisionit is a strategic growth and integrated digital marketing agency specializing in tourism, technology, and CPG. With deep expertise in campaign development, creative services, performance marketing, and AI integration, Envisionit helps clients take control of their digital presence, drive measurable results, and thrive in rapidly changing markets.
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