Dash Social has announced a new official partnership with Snap Inc., integrating direct publishing and API-powered analytics for Snapchat into its social media management platform. This integration provides brands with a centralized workflow to plan, publish, and measure performance on Snapchat, enabling them to connect the platform's highly engaged audience to measurable business outcomes.
Dash Social becomes an Official Snapchat Partner with a new platform integration.
The integration enables direct publishing to Snapchat from the Dash Social platform.
Brands gain access to trusted, real-time analytics sourced directly from Snap's API.
It unifies Snapchat measurement with other social channels in a single dashboard.
The partnership aims to help brands turn Snapchat engagement into proven growth.
Dash Social users schedule over 400,000 posts monthly across social channels.
The integration addresses a key need for marketers seeking to leverage Snapchat's unique, intimate environment—where 77% of users say they enjoy engaging directly with brands—while tying that activity to concrete results. By bringing API-verified Snapchat data into Dash Social, marketers can now accurately attribute performance and conversions to their efforts on the platform, moving beyond reach metrics to understand ROI.
Maggie Hickey, EVP of Marketing at Dash Social, emphasized the value of measurable attention. “Snapchat is one of the rare places where attention is both deeply engaged and truly measurable. With this integration, brands get a single, trusted view of how Snapchat contributes to real outcomes. Dash brings the workflows and intelligence, Snap brings the community, and together we’re giving social teams the proof they need to harness Snapchat as a true growth lever.”
For marketing teams managing multiple channels, the integration simplifies operations by placing Snapchat into the same centralized workflow used for other social platforms. This includes content creation, scheduling, community management, and cross-channel performance reporting. The goal is to reduce operational friction and allow teams to act quickly on insights, turning engaging moments on Snapchat into sustained brand momentum.
Snap Inc. highlighted the value of tools that build confidence for brands on its platform. “Brands come to Snapchat to build real connections, and tools that help them move quickly and confidently are a huge unlock. Dash Social’s new integration makes it even easier for teams to create, publish, and understand what’s working on Snapchat,” said Fintan Gillespie, Global Director, Ad Partnerships Group at Snap Inc.
This initial phase of the partnership focuses on core publishing and analytics, providing the foundation for brands to refine content strategy based on clear performance data. By offering a unified view of Snapchat's contribution alongside other channels, Dash Social enables marketers to identify what resonates, optimize their approach, and strengthen connections with Snapchat's community of over 940 million monthly active users.
The partnership positions Dash Social as a comprehensive platform for brands aiming to leverage Snapchat's unique engagement at scale, providing both the strategic tools and the analytical proof needed to justify and optimize investment in the channel.
About Dash Social
Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results.
About Snap
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
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