Cordial, a leader in enterprise marketing messaging, has launched its Model Context Protocol (MCP) Interface, Rich Communication Services (RCS) messaging, and Cordial Foundry, an innovation lab for agent-first tools. These advancements empower marketers to predict consumer intent, deliver personalized experiences, and stay ahead in the competitive battle for attention.
Cordial introduces MCP Interface for AI-driven marketing automation.
RCS messaging offers 3–7x higher click-through rates than SMS.
Cordial Foundry launches to deliver agent-first tools in weeks.
Only 38% of consumers find brand messages personalized, per report.
MCP enables real-time data queries and audience analysis.
Solutions enhance engagement for brands like Levi’s and L.L.Bean.
Cordial’s MCP Interface, built on Anthropic’s open standard, allows AI assistants like Claude to query live customer data, retrieve campaign insights, and build audiences in real time. Unlike lightweight API wrappers, MCP provides full campaign context, enabling AI to augment marketing teams. “MCP opens the rails for agents, so AI can move from suggesting ideas to actually augmenting marketers and sending fewer, smarter messages,” said Jeremy Swift, CEO of Cordial. This reduces reliance on bloated tech stacks, enhancing efficiency and precision.
Cordial’s adoption of RCS messaging introduces verified, branded, and interactive messages to mobile devices, delivering app-like experiences. Early studies show RCS campaigns achieve 3–7x higher click-through rates than SMS and are 35x more likely to be read than marketing emails. As one of the first U.S. platforms to offer RCS for marketers, Cordial enables brands to engage consumers seamlessly across channels, driving higher engagement and conversions.
Cordial Foundry, a public R&D lab, redefines marketing innovation by releasing experimental features every few weeks. From design-to-send workflows to AI-powered tools, Foundry enables marketers to test and shape cutting-edge capabilities. “The only way to win back consumer attention is through experimentation, creativity and agility,” said Matt Howland, president at Cordial. “With Foundry, we’re moving at the speed of AI — testing, iterating, and releasing new tools in weeks, not years.”
Cordial’s “Battle for Attention” report (July 2025) highlights that only 38% of consumers find messages personalized, and just 3% of brands predict customer needs in real time. By integrating MCP, RCS, and Foundry, Cordial empowers brands to deliver timely, relevant messages across the right channels, helping companies like Levi Strauss & Co. and Realtor.com build lasting customer relationships.
Cordial’s latest innovations position it as a leader in AI-driven marketing, offering scalable, agile solutions to capture consumer attention and drive impactful engagement.
Cordial helps consumer brands win the Battle for Attention by predicting intent, engaging on their terms, matching messages to the moment, and staying ahead with AI. Brands like Levi Strauss & Co., Realtor.com®, Revolve, L.L.Bean, Virgin Voyages, Pacsun, and Boot Barn use Cordial to deliver fewer, smarter messages that drive lasting customer relationships.
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