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Continua, a company pioneering Social AI, has announced the integration of Amazon, Google Shopping, Instagram, and TikTok into its artificial intelligence for group chats. This new capability, launched ahead of the Black Friday and Cyber Monday shopping season, allows users to collaboratively brainstorm gift ideas, create wish lists, and search for the lowest prices directly within their existing iMessage, RCS, SMS, and Discord conversations. The feature is designed to streamline the holiday planning process by eliminating the need to copy and paste links from separate browsers.
Continua integrates Amazon, Google, Instagram, and TikTok shopping into group chats.
Users can brainstorm gift ideas and search for prices without leaving the chat.
The feature targets the holiday season for collaborative gift planning.
It works on iMessage, RCS, SMS, and Discord with no app download required.
The goal is to reduce the stress of holiday shopping and planning.
This move capitalizes on the 56.1% of holiday shopping done on mobile devices.
The new shopping integration directly addresses the chaotic nature of holiday planning, which often unfolds across multiple group chats. Instead of conducting separate online searches and manually sharing links, users can now ask the Continua AI agent for gift ideas, browse results from major retail and social platforms, and add items to cart seamlessly within the same conversation, making collaboration on family wish lists or group gifts more efficient.
This enhancement is strategically timed for the peak mobile shopping season. With over half of all holiday shopping expected to be done on mobile devices, Continua eliminates the friction of switching between a messaging app and a browser. This creates a fluid, in-chat commerce experience that aligns with modern consumer behavior and the growing trend of social and collaborative shopping.
The company positions this feature as an extension of its core mission to use artificial intelligence to enhance human-to-human connection. By handling the logistical burden of gift research and price comparison, the AI allows friends and family to focus on the social and delightful aspects of gift-giving, reducing the stress associated with holiday planning and execution.
“We know that holiday season can be overwhelming, and that so much of the planning to make it magical happens in group chats,” said Shane Hulse, Head of Product at Continua. “Rather than do multiple online searches and port those links into text chats, Continua enables its users to brainstorm ideas and take action on those purchases inside the group chat.”
“Our goal with Continua has always been to use artificial intelligence to deepen human-to-human connection,” said David Petrou, Founder and CEO of Continua. “With these new shopping tools, we are providing family and friends with the ability to surprise and delight each other... while reducing the stress.”
Continua's integration of major shopping platforms represents a significant step in blending social interaction with commerce. By embedding a powerful AI shopping assistant directly into the fabric of group communication, it is creating a new, more collaborative paradigm for social commerce just as consumers enter the busiest retail period of the year.
About Continua
Continua is pioneering Social AI, creating the first artificial intelligence designed to enhance group conversations and collaboration. Founded by former Google Distinguished Software Engineer David Petrou, Continua is backed by GV with participation from Bessemer Venture Partners and leading angels in the AI and consumer technology space including Jeff Dean, Peter Mattis, Spencer Kimball, Zach Lloyd, Lauryn Motamedi, and more.
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