In the AI-first world, brands are evaluated within AI-generated answers long before a user visits their website, creating a critical need for visibility into this new landscape. Conductor, a leading enterprise platform for search and content intelligence, has launched its official app within ChatGPT, providing one of the first authoritative solutions for brands to understand and analyze their presence directly inside AI-powered workflows.
Conductor launches an official app within ChatGPT, connecting its enterprise search intelligence platform directly to AI workflows.
The app is built on a new Model Context Protocol (MCP) server, allowing ChatGPT to access Conductor's real-time brand and competitive data.
It enables enterprises to validate AI brand presence, analyze citation share, assess sentiment, and view competitive visibility within AI search surfaces.
The solution addresses the "black box" challenge of how brands are represented, cited, and interpreted in AI-generated answers like those from ChatGPT.
Early enterprise testers include Labcorp, Dun & Bradstreet, and UPMC.
Future updates will integrate technical SEO, traffic, and content-optimization data, allowing cross-channel performance comparison within ChatGPT.
The proliferation of generative AI has created a new discovery layer where consumer decisions are influenced by AI summaries and answers. However, most brands have lacked a reliable way to see or measure how they appear within these systems. Conductor's ChatGPT app directly addresses this gap by integrating its robust data engine via the Model Context Protocol (MCP), a standard that allows large language models to communicate with external tools.
This integration creates a "split reasoning" model: ChatGPT handles analysis and narrative construction, while the Conductor app grounds the intelligence in live, authoritative performance data from its platform. “Most enterprises are experimenting with AI agents, but an agent is only as good as the data and context it can understand,” said Wei Zheng, Chief Product Officer at Conductor. “That gives customers trusted answers, not guesses, about how their brand is being perceived across AI experiences.”
The Conductor app transforms ChatGPT into a powerful research and strategy console for marketing and SEO teams. Users can perform sophisticated analyses using natural language prompts, such as:
Validating Brand Presence: Check how and where the brand is cited in AI-generated answers across different search intents.
Analyzing Citation Share: See the percentage of citations a brand holds compared to competitors on key topics within AI search surfaces.
Assessing Sentiment & Intent: Gauge the sentiment (positive, neutral, negative) of AI answers about the brand, segmented by user search intent.
Generating Grounded Recommendations: Receive content and strategy suggestions based on real performance data, not generic AI hallucinations.
Jon Ewing, Chief Marketing Officer at Dun & Bradstreet, highlighted the strategic value: “By surfacing that data directly inside LLMs and into the agents our teams build, Conductor puts us at the forefront of a new era of brand visibility that’s built for the AI-first world.”
Conductor positions this launch as an inflection point for digital marketing, similar to past shifts with the rise of SEO and paid search. As a verified app in the expanding OpenAI enterprise directory, it sets a new benchmark for how brands will measure and grow their presence in AI-dominated discovery channels.
The current release focuses on AI search performance, with plans to soon integrate Conductor's full suite of data—including technical SEO, web traffic, and content optimization metrics. This will allow enterprises to seamlessly compare their performance across both AI search surfaces and traditional Google search, all within the ChatGPT interface, providing a unified command center for modern digital growth.
About Conductor
Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From AI search visibility tracking to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor was named a Leader in the Forrester Wave for SEO platforms and is rated #1 on TrustRadius and G2 by enterprise marketers. Customers include global enterprise brands such as Mastercard, SAP, and FedEx.
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