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The CMO Council, in partnership with Zeta Global, has launched a thought leadership program titled “Assess Where You Need to Progress” to help senior marketers evaluate their digital marketing maturity and drive business growth through AI-powered MarTech solutions. Announced on September 10, 2025, this initiative offers an online assessment tool and best practices to optimize marketing strategies and operational efficiency.
CMO Council and Zeta Global launch “Assess Where You Need to Progress” program.
AI-infused assessment evaluates digital marketing maturity and performance.
54% of CMOs now accountable for revenue growth, 51% for efficiency.
MarTech solutions grew to 15,384 in 2025, with 77% AI-native.
Provides online tool for MarTech readiness and migration recommendations.
Enhances campaign effectiveness and competitiveness with data-driven insights.
The “Assess Where You Need to Progress” program, introduced by the CMO Council and Zeta Global, offers an AI-infused audit to benchmark digital marketing maturity, organizational capacity, and performance predictability. “Generative AI is rapidly reshaping the marketing landscape. It changes the what, the how, and the who of the marketing jobs to be done,” said Ed See, Chief Growth Officer at Zeta Global. “The modern CMO will be expected to lead their organizations, fueling profitable growth with the effectiveness and efficiency that AI technologies can provide.” With 54% of CMOs now responsible for revenue growth and 51% for operational efficiencies, this initiative addresses the evolving demands on marketing leaders.
According to Scott Brinker’s 2025 State of MarTech Report, the number of commercially available marketing solutions reached 15,384, a 9% increase from 2024, with 77% of new products being AI-native. The program’s interactive online tool, accessible at https://www.cmocouncil.org/surveys/Marketing-In..., scores MarTech readiness and provides tailored migration paths. It also showcases best practices from early adopters, offering templates to strengthen business cases for MarTech investments when engaging with CIOs, CFOs, and other stakeholders.
Global marketing organizations face pressure to adopt technology-driven, secure solutions to protect customer data and brand assets. “New integrated customer data platforms and solutions that massively scale and personalize the customer interface bring new efficiency and effectiveness to multi-channel campaigns,” said Donovan Neale-May, executive director of the CMO Council. The program equips CMOs to leverage analytics and Big Data for faster, impactful decisions, enhancing competitiveness and business outcomes.
By providing actionable insights and frameworks, the initiative empowers CMOs to navigate the complex MarTech ecosystem, optimize campaign performance, and align marketing strategies with business goals. This collaboration positions the CMO Council and Zeta Global as leaders in driving AI-powered marketing transformation.
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council’s 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.
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