Canela Media, a leading technology and innovation-driven multicultural media company, announced on September 8, 2025, the launch of Diego, an AI-generated virtual host for Club Canela, the rewards program of its streaming platform, Canela.TV. Diego enhances user engagement through personalized challenges, trivia, and rewards, while offering brands new opportunities for gamified promotions, solidifying Canela Media’s leadership in AI-driven multicultural media.
Launched in April 2025, Club Canela has driven significant engagement, with over 17 million incremental minutes watched and a 523% surge in new registered profiles. Diego, created and powered by AI, takes this further by hosting exclusive content, interactive trivia, and personalized challenges. “Diego brings innovation to another level, leveraging AI to gamify the Club Canela experience,” said Oswald Méndez, CMO of Canela Media. Designed with a friendly, approachable style, Diego resonates with U.S. Hispanic audiences, enhancing the platform’s cultural relevance.
Diego enables brands to engage users through hosted promotions tied to challenges and reward redemptions, as well as customized activations. This first-to-market AI innovation opens new paths for brand partnerships, aligning with Canela Media’s mission to connect advertisers with U.S. Hispanic audiences. Since its launch, Club Canela users have earned over 20 million points, redeemable for exclusive content, sweepstakes entries, and digital gift cards, creating a rewarding entertainment experience.
Club Canela, integrated into Canela.TV’s ad-supported video-on-demand (AVOD) platform, has transformed viewer engagement by rewarding interaction with its 35,000 hours of culturally relevant content. The program’s success, bolstered by launch partners like McDonald’s and The Coca-Cola Company, underscores its appeal to affluent Hispanic audiences, with 49% having household incomes exceeding $100K.
Canela Media’s introduction of Diego positions it as a pioneer in blending AI, culture, and gamification. “Canela.TV’s audience enjoys a gamified experience, and Diego enhances connections with viewers,” Méndez added. With a reach of 60 million monthly active users and proprietary data solutions like Canela Audience Solutions, Canela Media continues to lead in multicultural media innovation.
For more information, visit www.canela.tv.
Canela Media is a technology-driven multicultural media company offering Canela.TV, Club Canela, Canela Audience Solutions, and Canela Studios. It reaches U.S. Hispanic audiences with relevant content and precision targeting, serving brands like McDonald’s and The Coca-Cola Company.
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