Buy.Video has publicly launched, emerging from stealth with funding from parent company Switcher. This cross-platform web application, accessible on desktop and mobile at www.buy.video, empowers artists, filmmakers, musicians, and creatives to upload videos and generate revenue directly from their content—bypassing ads, subscriptions, and algorithms. Tailored for premium offerings like early access drops, behind-the-scenes footage, re-releases, workshops, interviews, performances, and lectures, users retain up to 80% of earnings, far surpassing ad-based platforms' typical $0.002 to $0.025 per view.
Buy.Video addresses the imbalance in the content economy, where prolific creation benefits intermediaries more than individuals. By enabling direct, transaction-based revenue, it empowers creators to fund work sustainably, free from algorithmic whims or low per-view payouts. Videos are uploaded at no cost, shared via links, and monetized per play, with users controlling access and expiry for exclusivity.
The founding team blends deep industry expertise: Nick Mattingly leads as CEO of Buy.Video and Switcher Inc., focusing on video-tech scalability. Matt Hirst brings global music and brand strategy from Red Bull and Google. Jeremy Lind contributes award-winning creative direction from W+K and The Martin Agency, plus academic insights from VCU Brandcenter. Carlton Evans adds two decades in media production, film festivals, and advisory roles at Discogs.
"We believe creativity should be rewarded and culture should be nurtured," says Nick Mattingly, Co-Founder. "By giving creatives and professionals choice over how to fund their work and enabling direct monetization over algorithmic engagement, we're helping build a more sustainable creative ecosystem."
Early adopters showcase versatility: Documentary filmmaker Cheryl Dunn shared decade-old artist interviews; contemporary artist Jesus Benavente premiered AI-filtered "Ecce Hombre" for his September 19 gallery debut; Alternative Art School launched an asynchronous AI workshop "Train ChatGPT as Your Studio Assistant" by Amber Imrie; and producer Joonbug released a BTS mini-doc on his artistic process for a 2023 Oakland exhibition.
"Buy.Video is built to give users agency and control over funding sources for their creative work," said Matt Hirst, Co-Founder and former head of music for Red Bull. "It's not about chasing metrics—it's about building direct, authentic relationships between creatives and their audiences, with real economic support behind it."
Buy.Video's launch heralds a shift toward creator-centric economics, where artistic integrity trumps platform profits. By simplifying direct support mechanisms, it nurtures a thriving video ecosystem, inviting professionals to monetize premium content on their terms.
Buy.Video is now live at https://buy.video/, available on desktop and mobile as a cross-platform web application.
Buy.Video, a subsidiary of Switcher, is a simple tool that allows uploaders to generate revenue from video content without relying on ads, subscriptions, or algorithms. Buy.Video is shaping the future of a new video economy by prioritizing agency and control for users and enabling audiences to directly support the work of artists, professionals, and creatives.
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