Bria.ai, a visual generative AI platform for enterprises, has launched FIBO, a groundbreaking foundation model designed to bring deterministic control to visual AI. This innovation addresses the core challenge of "prompt roulette" by allowing enterprises to specify and reproduce exact visual results, making AI reliable enough for production-level deployment in design, marketing, and other critical workflows.
Quick Intel
Bria.ai launches FIBO, a deterministic visual AI foundation model.
It eliminates "prompt roulette" with JSON-based conditioning for full control.
Enterprises can independently control lighting, style, and composition.
The model can be fine-tuned to learn and adhere to specific brand guidelines.
FIBO was trained on 100% licensed data, ensuring IP safety and compliance.
It enables reliable automation for packaging, product imagery, and campaign creation.
For years, the unpredictable nature of generative AI has limited its enterprise adoption. FIBO directly addresses this by transforming generation from a random process into a controllable system. Built on a proprietary 8-billion-parameter architecture, it uses structured JSON-based conditioning and fine-grained disentanglement layers. This allows businesses to command every visual parameter—from camera angle to color palette—and get repeatable, identical results, eliminating unwanted cascading changes.
A critical feature of FIBO is its ability to learn a company's unique visual identity through deep fine-tuning on the Bria platform. This ensures every generated image reflects corporate design guidelines. Furthermore, the model was trained exclusively on licensed and rights-cleared data from partners like Getty Images, guaranteeing IP safety, EU AI Act compliance, and full enterprise indemnification, thereby removing major legal barriers to deployment.
Early adopters are already demonstrating FIBO's value in automating visual operations. A global consumer packaged goods (CPG) brand uses it to generate regional packaging variants quickly while maintaining consistency. A Fortune 100 retailer has reduced its product photography requirements, and a leading creative agency has accelerated campaign development by a factor of ten through controlled, rapid iteration.
The launch of FIBO represents a paradigm shift for visual AI in the enterprise. By providing deterministic generation, brand governance, and legal safety, Bria.ai is transforming visual AI from an unreliable experiment into a scalable, operational tool. This allows companies to finally integrate AI with confidence into their core creative and marketing workflows, turning it into a predictable engine for efficiency and growth.
Bria.ai is the visual generative AI platform purpose-built for enterprise scale and control. Through deterministic generation technology, deep fine-tuning capabilities, and exclusive partnerships with premium content providers, Bria enables Fortune 1000 companies to deploy visual AI with complete technical control and legal certainty. The company serves leading retailers, agencies, and media companies worldwide. For more information, visit Bria.ai.
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