BlueOcean, an innovative marketing technology provider, has launched a marketing-specific agentic AI platform that equips brand leaders from C-suite executives to practitioners with instant, contextual insights to spark creativity and speed up decision-making, leveraging five years of proprietary data from over 3,000 sources to deliver up to 97% operational efficiency gains for early adopters like AWS, Cisco, Databricks, Intel, Microsoft, Roche, and SAP.
In an era where generic AI often falls short for specialized needs, BlueOcean's platform stands out by combining vast proprietary datasets with purpose-built agents, transforming raw signals into strategic fuel. This addresses the frustration of marketers—only 13% report insights supporting bold creativity, and over half struggle with timely decisions—by reducing weeks of manual reporting to minutes. Early users have seen up to 97% efficiency improvements, allowing teams to pivot from data drudgery to innovative strategy, as evidenced by adopters like SAP and Roche who now access competitor benchmarks and trend analyses instantly.
A recent MIT report highlights that 95% of generative AI pilots fail, not due to technology flaws but organizational hurdles like workflow integration, data preparation, and change management. BlueOcean embeds these essentials, ensuring seamless adoption. The platform's Spark™ engine handles complex queries—such as identifying moments of brand damage or themes driving distinctiveness—delivering enterprise-ready data visualizations like BlueScore™, a holistic reputation metric tracking five key factors with time-series and peer comparisons. This not only boosts confidence in decisions but also aligns with Deloitte's projection that 50% of enterprises using generative AI will deploy AI agents by 2027.
Unlike broad GPT wrappers, BlueOcean draws from 3,000+ curated sources, including financials, SEO, news, and brand content, for a comprehensive landscape view. This foundation powers near-instant, context-aware responses, unlocking human creativity while providing measurable ROI. "When clients see the platform in action, they immediately recognize the impact: weeks of work reduced to minutes and insights ready to fuel creativity," said Liza Nebel, Co-founder, President and COO of BlueOcean. "Our purpose-built agents are like a team of creative strategists always on and ready to go."
"Martech spending is expected to hit $1.4 billion by 2030," said Grant McDougall, Co-founder and CEO of BlueOcean. "Only 13% of brands say their insights support bold creativity, and over half struggle to make timely decisions. We created a system that puts key insights at marketers' fingertips and built AI agents to turn them into action—from high-level strategy to copy for social channels."
Founded in 2019 by career marketers Grant McDougall and Liza Nebel, BlueOcean bridges measurement and creativity, serving global brands with tools that accelerate time-to-market and deliver tangible impact in a fast-evolving digital landscape.
Founded in 2019, BlueOcean helps marketing teams make faster, smarter decisions so they can focus more on the magic. The company's agentic AI platform, coupled with proprietary data, transforms brand signals like market sentiment, share of voice and competitive moves into strategic action plans that unlock creatives' best work, accelerate time-to-market and deliver measurable impact for their brands. Career marketers Grant McDougall and Liza Nebel, who have worked with some of the world's biggest brands through agencies like Ogilvy and Publicis, founded BlueOcean out of frustration with the industry's false dichotomy between measurement and creativity. Today, BlueOcean customers include AWS, Cisco, SAP, Intel, Roche and more.
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