Bloomreach, the agentic platform for personalization, has announced a strategic partnership with the Snowflake AI Data Cloud, opening new possibilities for businesses to centralize and activate their customer data across every marketing channel. By connecting customer engagement technology with robust enterprise data infrastructure, this native integration lets marketers easily convert deep data insights into real-time, AI-powered experiences that foster business growth.
Bloomreach’s native Snowflake integration is available for immediate use.
Securely syncs customer attributes, events, and product catalogs from Snowflake to Bloomreach in real time.
Unlocks business value by breaking down data silos between storage and activation.
Enables personalization at scale, powered by AI-driven insights from unified data.
Empowers Loomi AI agents with rich customer and product intelligence for advanced targeting and recommendations.
Automates campaign triggers and delivers highly relevant, fresh personalization across multiple channels.
The new partnership brings together the strengths of Snowflake, known for its secure, scalable data cloud, and Bloomreach, lauded for its AI-powered marketing solutions. The native Snowflake integration directly connects Bloomreach Engagement with enterprise data warehouses, allowing businesses to:
Seamlessly import customer profiles, event histories, and up-to-date product data from Snowflake.
Power personalized marketing with always-fresh data reflecting every purchase, click, or loyalty interaction.
With this integration, advanced AI models like Loomi AI in Bloomreach are fueled by enterprise-grade data, enhancing segmentation, targeting, and content personalization. Marketers can:
Build deeply segmented customer lists using granular data in Snowflake.
Trigger automated, highly-personalized campaigns based on real-time events and updated customer attributes.
Dynamically update product recommendations, offers, and creative elements for each user journey.
Tools are in place for teams to control data imports with precision, ensuring only necessary data is transferred for each use case—bolstering data privacy and compliance. Campaign triggers can be automated from Snowflake events, enabling marketers to reach customers at the right moment, every time.
Additionally, the recurrent and real-time sync options let businesses keep campaigns in step with changing customer and product intelligence without engineering overhead.
“Bloomreach and Snowflake are coming together to bridge the gap between data infrastructure and marketing innovation. This partnership ensures they can activate their Snowflake data instantly and intelligently through Bloomreach, fueling personalized experiences that drive measurable business growth.” - Meera Murthy, General Manager and VP of Product, Bloomreach Engagement.
Enables enterprise-wide personalization initiatives with less dependency on IT.
Supports omnichannel activation—across email, SMS, social, and more.
Automates campaign triggers for timelier engagement.
Maintains compliance and data governance for sensitive records.
Businesses using Bloomreach and Snowflake are now better equipped to break data silos, accelerate marketing agility, and deliver the next generation of customer experiences that drive measurable growth and loyalty.
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