Bloomreach has expanded the accessibility of its AI-driven marketing and commerce solutions, announcing their availability on the Amazon Web Services (AWS) Marketplace. This move enables businesses worldwide to seamlessly integrate Bloomreach's personalization tools, powered by its proprietary Loomi AI, with their existing AWS-based technology infrastructure, simplifying discovery and deployment.
Bloomreach's AI marketing and ecommerce search solutions are now on AWS Marketplace.
This provides seamless integration for businesses using Amazon Web Services infrastructure.
The tools are powered by the company's proprietary Loomi AI platform.
Loomi AI uses first-party data to personalize customer journeys across channels.
Availability on AWS Marketplace aims to accelerate deployment and accessibility.
The move targets making real-time personalization available to more global brands.
The inclusion on AWS Marketplace is a strategic step to meet customers within their established cloud ecosystems. Businesses can now discover, procure, and deploy Bloomreach's solutions directly through the marketplace, reducing procurement complexity and accelerating integration with AWS environments. This is designed to allow more marketing and commerce teams to activate sophisticated, real-time personalization across customer touchpoints.
The core intelligence behind Bloomreach's offerings is its Loomi AI platform. This system captures rich first-party customer and product data, adds contextual understanding and AI decision-making, and uses that intelligence to tailor each interaction across email, SMS, web, mobile apps, and search.
The primary outcome of this expanded accessibility is enabling more brands to deliver highly relevant, personalized experiences. By integrating Bloomreach's tools into AWS stacks, companies aim to move beyond generic marketing to create individualized customer journeys that can drive engagement and loyalty.
Company leadership highlighted the customer-centric rationale behind the move. "We are thrilled to add Bloomreach’s solutions to AWS Marketplace," said Rachel Fefer, VP, Global Strategic ISVs and AMER Partnerships at Bloomreach. "This milestone expands our commitment to meeting customers where they are and making our solutions more accessible to the vast number of businesses leveraging AWS infrastructure."
This availability on a major cloud marketplace represents a significant channel expansion for Bloomreach. It lowers the barrier to entry for businesses seeking enterprise-grade AI personalization, allowing them to leverage their existing AWS investments to enhance marketing automation and ecommerce search capabilities, ultimately aiming to connect with customers in more meaningful and effective ways.
About Bloomreach
Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its integrated intelligence platform, understands every customer in context — then tailors their experience in real-time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
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