Blackthorn has unveiled a new platform vision to fully harness Salesforce for managing modern events, uniting event and business data in a single Salesforce-native source of truth. This evolution addresses fragmentation from disconnected tools by enhancing usability, design flexibility, and real-time reporting—making powerful event management accessible regardless of Salesforce expertise.
Quick Intel
Blackthorn, the leading Salesforce-native event management platform, today announced a new platform vision designed to unlock the full power of Salesforce to manage modern events. As organizations navigate an increasingly complex mix of digital and in-person experiences, many continue to rely on fragmented tools disconnected from Salesforce, complicating efforts to demonstrate event impact and ROI. Blackthorn unites event and business data within Salesforce as the single source of truth.
This strategic milestone introduces enhancements that overcome traditional Salesforce interface limitations, making it simpler to plan, design on-brand events, and measure performance in real time—without demanding advanced Salesforce knowledge. The vision reflects Blackthorn's ongoing commitment to usability, design flexibility, and enterprise-grade reporting.
"Event teams are being asked to do more than ever — deliver exceptional experiences, prove business impact, and operate seamlessly within Salesforce," said Chris Federspiel, CEO of Blackthorn. "Our new platform vision is about removing friction for planners, elevating attendee experiences, and unlocking the full value of Salesforce-native event data, without forcing teams to compromise on scale, flexibility, or insight."
Legacy event tools often prioritize features over integration, leading to complexity, limited visibility, and challenges in linking events to pipeline, engagement, and outcomes. Blackthorn resolves these issues by embedding event planning, execution, and analysis directly in Salesforce, supporting everything from webinars to large-scale conferences in a unified, scalable way.
"From the beginning, Blackthorn was built as a truly Salesforce-native event platform — not an add-on or connector layered on top," said Andrea Adcock, Chief Product Officer at Blackthorn. "We've spent years proving that native matters at scale. This next phase is about expanding the platform's usability and experience layer so more teams can fully unlock what Salesforce-native events make possible, regardless of their Salesforce skillset."
Blackthorn will preview innovations across three key areas at its February virtual event:
A Modern Planner Experience Outside of Salesforce: A new web-based interface makes event setup intuitive for all roles. It dynamically adapts to an organization's Salesforce configuration and automations, minimizing the need to log into Salesforce while simplifying workflows and maintaining enterprise security and flexibility.
Branded, Customizable Event Experiences: The updated page designer provides granular control through modular, drag-and-drop components and flexible layouts. Planners can create modern, on-demand event pages with design consistency across programs—no custom CSS or developers required.
An Intelligence Layer Focused on Efficient Outcomes: Leveraging the Salesforce-native foundation, a new AI layer accelerates routine tasks, such as ticket transfers via simple chat commands, allowing teams to focus on high-impact activities. New pre-built dashboards and reporting templates deliver actionable insights into event performance without manual exports or advanced expertise.
Blackthorn will host a free virtual event in February featuring live demonstrations of these in-development capabilities. The session invites event planners, customers, partners, analysts, and media to explore how the platform evolves to support next-generation enterprise events.
About Blackthorn
Blackthorn is the leading Salesforce®-native event management platform. With Blackthorn, you can run your entire event program from your Salesforce CRM. Blackthorn Payments centralizes online, subscription, event, and mobile payments directly in Salesforce. Blackthorn Messaging lets you easily send and track text message communications directly in Salesforce. Blackthorn was founded in 2015 and is headquartered in New York.
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