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  • AI

Birdeye Launches First Agentic Marketing Platform in 2025


Birdeye Launches First Agentic Marketing Platform in 2025
  • by: Source Logo
  • |
  • September 12, 2025

Birdeye, the leading marketing solution for multi-location brands, announced the launch of its pioneering Agentic Marketing Platform at the View 2025 conference. Powered by proprietary Large Language Models (LLMs), the platform introduces over 10 autonomous AI agents that act as co-workers, handling end-to-end marketing tasks to enhance efficiency and customer trust.

Quick Intel

  • Birdeye launches first Agentic Marketing Platform at View 2025.

  • Features 10+ autonomous AI agents for end-to-end marketing tasks.

  • Built on proprietary LLMs with Outcome Framework for customization.

  • Includes Social, Review, Listings, Lead Gen, and Reporting AI agents.

  • Combines Brand AI and Industry AI for contextual, compliant actions.

  • Enables businesses to focus on customer value and trust-building.

Industry-First Agentic Marketing Platform

The Agentic Marketing Platform, unveiled at Birdeye’s View 2025 conference, leverages proprietary LLMs to deploy over 10 autonomous AI agents. These agents, guided by an Outcome Framework, allow businesses to customize workflows for specific marketing needs, ensuring speed and accuracy. “Agentic AI is the future of marketing. We’ve built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can’t match,” said Naveen Gupta, CEO at Birdeye.

Key AI Agents and Capabilities

The platform’s AI agents operate autonomously or in supervised modes, guided by precise prompts and brand guardrails. Key agents include:

  • Social AI Agents: The Publishing Agent schedules brand-aligned content, while the Engagement Agent responds to comments with intent awareness.

  • Review AI Agents: The Generation Agent optimizes review sourcing, and the Response Agent delivers on-brand replies, escalating sensitive cases.

  • Listings Optimization Agent: Recommends updates and ensures accurate listings across platforms.

  • Lead Gen and Segmentation Agents: Enable dynamic targeting and instant template creation.

  • Reporting Agent: Delivers tailored insights via a chat interface.

  • Custom Agents: Allow businesses to build unique workflows.

Strategic Partnership with OpenAI

Birdeye’s collaboration with OpenAI enhances the platform’s impact. “OpenAI’s mission has always been to build advanced AI and spread its benefits as widely as possible. What makes Birdeye so impactful is how you all transform our technology into something businesses can actually use every day,” said Sherwin Wu, Head of Engineering, OpenAI Platform. This partnership ensures practical, outcome-driven AI solutions for multi-location brands.

Transforming Marketing for Multi-Location Brands

The platform replaces fragmented tools with coordinated AI agents, automating workflows across reviews, listings, social media, and surveys. By combining Brand AI for personality and context with Industry AI for vertical expertise and compliance, it ensures precise, scalable marketing outcomes. This allows businesses to prioritize customer value and trust while AI handles complex tasks.

Birdeye’s Agentic Marketing Platform marks a new era where AI acts, not just assists, empowering multi-location brands to achieve efficiency and impact. For more details, visit birdeye.com/ai.

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands, where AI Agents, powered by custom LLMs, drive real business outcomes. Birdeye replaces fragmented marketing tools with coordinated AI agents that automate workflows across reviews, listings, social media, surveys, and more.

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