Bain & Company has announced the appointment of Philip "Phil" Dowling as the Global Head of Brand, Marketing and Sales (BMS) within its world-leading Customer practice. This strategic move reinforces Bain's commitment to setting the global standard for modern commercial growth by blending creativity, data, and AI-driven strategy. In his new role, Dowling will spearhead the firm's end-to-end solution for brand and commercial transformation, helping clients unlock measurable and sustained growth.
Quick Intel
Bain & Company has appointed Phil Dowling as Global Head of Brand, Marketing and Sales.
He will lead the BMS practice within Bain's global Customer division.
His focus is on blending creativity, data, and AI to drive client growth.
Dowling will advance Bain's AI-powered BMS roadmap and deepen tech ecosystem partnerships.
He is a trusted advisor to CMOs and commercial leaders across consumer goods, retail, and financial services.
Based in Munich, his insights have been featured in Adweek and at the Cannes Lions festival.
Driving Coherent Growth in a Complex Landscape
A key focus for Dowling will be providing clarity in an increasingly fragmented market. He emphasized that Bain's core advantage is "coherence"—the ability to align growth strategy with modern technology, data, and the frontline organizational changes required to deliver results quickly. This involves helping marketing and sales leaders build modern, tech-enabled capabilities that create repeatable pathways to sustained revenue growth, moving beyond siloed initiatives to integrated commercial excellence.
Advancing an AI-Powered Vision for Commercial Transformation
In his capacity, Dowling will work to advance Bain's suite of AI-powered growth solutions. This includes strengthening relationships with C-suite leaders and scaling the firm's digital capabilities to accelerate time-to-value for clients. By deepening ecosystem partnerships with leading technology providers, he aims to ensure that Bain's BMS practice remains at the forefront of helping businesses turn creativity and technology into a tangible competitive advantage.
This appointment signals Bain & Company's intensified focus on the intersection of brand building and commercial performance. Under Dowling's leadership, the BMS practice is poised to further redefine how the world's most influential organizations build brands that grow faster, sell smarter, and inspire deeper customer loyalty in an AI-driven era.
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