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Amplitude, Inc., a leading AI analytics platform, has acquired InfiniGrow, an AI-powered marketing analytics company. This strategic acquisition strengthens Amplitude’s vision of delivering actionable, intelligent analytics that extend beyond product insights into marketing and revenue optimization, empowering teams to drive measurable business outcomes more effectively.
Marketers today face an abundance of data but struggle to translate it into timely decisions. Insights often remain trapped in dashboards, disconnected from the workflows where real choices are made. By integrating InfiniGrow’s expertise, Amplitude aims to evolve its platform from retrospective reporting to forward-looking, revenue-oriented intelligence that marketers can act on immediately.
A reliable analytics base is essential for trustworthy insights. Amplitude is prioritizing session-based analytics by elevating sessions as a first-class citizen across its platform and preserving session context over time. This approach ensures marketing strategies are grounded in precise customer journey data, directly linking actions to tangible business results and reducing reliance on assumptions.
InfiniGrow brings advanced AI tools designed specifically for marketers’ toughest challenges. Its platform unifies marketing, sales, and financial data to deliver real-time visibility into performance drivers. Key features include sophisticated attribution, predictive forecasting, what-if scenario analysis, and budget optimization modeling, allowing teams to test hypotheses, evaluate trade-offs, and allocate resources with greater precision.
“InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does,” said Spenser Skates, co-founder and CEO of Amplitude. “Together, we’re turning complex data into clear decisions teams can act on confidently.”
“We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data,” said Daniel Meler, co-founder and CEO of InfiniGrow. “Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence.”
This acquisition accelerates Amplitude’s broader AI strategy, combining deep product analytics with marketing-specific intelligence. The result is a unified platform where teams can analyze user behavior, forecast revenue contributions from marketing efforts, and optimize strategies—all within a single, governed environment that promotes faster, smarter, and more impactful decisions.
About Amplitude
Amplitude is the leading AI analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.
About InfiniGrow
InfiniGrow is an AI marketing analytics platform that helps organizations measure, forecast, and optimize the impact of marketing on revenue. By unifying marketing, sales, and financial data, InfiniGrow provides real-time visibility into what’s working and why across channels and customer journeys. Its analytics, attribution, and forecasting capabilities enable teams to understand what drives results, plan and optimize budgets, evaluate scenarios, and make data-driven decisions with confidence.
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