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Amperity has launched the Customer Data Agent, an enterprise AI agent designed to close the gap between customer insight and marketing activation. By operating on Amperity's unified Customer Data Cloud, the agent allows marketers to use natural language to explore data, create segments, and design customer journeys, translating AI insights into live campaigns without dependency on engineering teams.
Amperity launches the Customer Data Agent, an AI agent for turning insights into live marketing actions.
It allows marketers to use natural language to create segments and journeys from unified customer data.
The tool is designed to eliminate reliance on engineering queues for data activation.
It operates on Amperity's patented identity resolution for a complete, accurate customer view.
The agent can answer complex queries (e.g., "Build me a segment of high-value customers...").
This addresses the industry bottleneck of translating AI model output into measurable business outcomes.
The launch targets a persistent challenge in marketing technology: the delay between generating an AI-driven insight and activating it. Tapan Patel, research director at IDC, emphasized the significance: “AI will not reach its potential in marketing until it’s tied directly to unified customer data. What Amperity is introducing... shows how AI can move from simply providing customer insights to actually helping marketers decide what to do next.” The agent is built to make this transition seamless, moving from question to activated campaign in hours instead of weeks.
Amperity positions the agent as a new enterprise AI model that starts with a foundation of resolved, trusted customer identities rather than fragmented system data. Derek Slager, co-founder and CTO at Amperity, highlighted the operational impact: “The Customer Data Agent closes that gap. It understands the customer, it understands the task, and it delivers the output without adding another backlog to engineering. That’s what moves the needle for today’s consumer brands.” This trusted data foundation is intended to make the AI's outputs reliable and immediately actionable.
The agent introduces a conversational interface for complex marketing operations. Marketers can pose direct requests, such as designing a journey for disengaging customers or identifying revenue-driving segments. The AI then orchestrates specialized agents for segmentation, journey design, and analytics to produce a complete, activation-ready output. This shifts the marketer's role from writing technical tickets to directing strategy through natural language.
By integrating insight generation and activation into a single AI-driven workflow, Amperity aims to make advanced customer data orchestration an accessible, daily tool for marketing teams, accelerating the path from data to revenue.
About Amperity
Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.
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