Adora, an AI-native performance marketing engine, launched its end-to-end platform at Advertising Week New York, empowering Fortune 500 brands to activate revenue-driving campaigns in hours rather than weeks. This innovation tackles the industry's speed crisis, where advertising returns have declined 50% over the past five years despite record spending, by streamlining cross-channel execution and aligning marketing with the rapid pace of cultural trends in SaaS-driven advertising solutions.
While viral trends peak and die within 72 hours, most Fortune 500 marketing departments need six weeks just to get operational alignment. The industry's answer has been more tools and more agencies. That's not solving complexity. That's profiting from it.
Industry research shows 50.9% of enterprise marketers cite cross-channel execution as their top challenge in 2025, up from 38.3% the previous year.
"Enterprise brands are caught between the speed of culture and the speed of committees," said Marco Matos, Adora's CEO. "While viral trends peak and die within 72 hours, most Fortune 500 marketing departments need six weeks just to get operational alignment. The industry's answer has been more tools and more agencies. That's not solving complexity. That's profiting from it."
Brooks Running, the 110-year-old performance footwear brand owned by Berkshire Hathaway, recognized this challenge as a strategic opportunity and became one of Adora's founding customers.
"We have a guiding brand principle at Brooks: keep the runner at the core of everything we do," said Melanie Allen, Chief Marketing Officer at Brooks Running. "That deep authenticity creates a unique challenge — how do we scale our creative output without compromising the integrity of our brand? Adora helped us solve what felt like an impossible equation: we're now delivering performance-driven social ads that resonate with a range of runners, by showcasing our product in the right environments, with the right message. Even better, we've accelerated our creative timelines, launching fresh, high-quality product visuals in days instead of months."
This capability positions Adora as a transformative SaaS tool for IT-integrated marketing platforms, enabling organizations to harness AI for agile, culture-responsive campaigns across industries.
Adora trains AI models on each brand's products, creative assets, brand guidelines, and customer data. These models generate on-brand marketing assets that teams review and approve before deploying directly to platforms like Meta, Google, and Pinterest. The platform then analyzes performance across all campaigns, identifying what's working at the creative attribute level.
Results across founding enterprise clients:
Adora's founding customers include Alaska Airlines, Brooks Running, Servco, and others. Collectively, these brands doubled return on ad spend, cut acquisition costs 40%, and accelerated their time from concept to ads in market by 10x.
Alaska Airlines operates over 100 destinations across Alaska and Hawaiian Airlines brands, requiring personalized campaigns at scale while maintaining brand authenticity.
"In my 25 years in marketing, I've seen many marketing technologies promise to solve the speed problem," said Eric Edge, Vice President of Brand and Marketing at Alaska Airlines. "Adora is among the few that truly delivers on that promise. We're now creating campaigns in minutes that used to take weeks."
The results transformed Alaska's marketing operations. "Adora provided a solution we needed to increase our efficiency and effectiveness in performance media," said Lori Ho, Director of Growth and Lifecycle Marketing for Alaska Airlines. "Their platform has been essential in allowing us to scale our creative growth, whether we're launching new routes, refining our loyalty programs, or managing complexity across multiple brands."
Marco Matos (CEO) is a former Product Owner at Google, Meta, and Pinterest, where he led advertising platform development.
Kabir Shahani (Executive Chairman) founded Amperity, the $1B+ valued customer data platform, and Appature, a marketing automation platform acquired by IQVIA.
The company raised seed funding from Village Global, whose backers include Reid Hoffman, Jeff Bezos, Mark Zuckerberg, Ken Chenault, and Michael Dell.
Research from Magna and Sightly shows advertising aligned with cultural moments can triple purchase intent compared to traditional campaigns, yet only 3% of Fortune 500 brands can currently activate fast enough to participate. This performance gap is forcing a reckoning.
"Our approach will directly impact the bottom line for major retailers, travel companies, hospitality brands, and other consumer-facing businesses," said Kabir Shahani, Adora's Executive Chairman. "Companies using Adora are already seeing tangible economic benefit in their financial performance and marketing ROI. It's remarkable."
When Fortune 500 brands reduce marketing waste while improving performance, the gains extend beyond marketing efficiency directly into financial statements, making Adora's value proposition particularly compelling as companies seek to demonstrate AI ROI to investors.
"We're launching the future of culturally-intelligent marketing," said Matos. "One platform, cultural speed, enterprise performance."
Adora's launch signals a paradigm shift in enterprise performance marketing, bridging the gap between cultural velocity and organizational scale through AI-powered SaaS innovation. By delivering measurable ROI and operational agility, the platform equips brands to reclaim advertising efficiency, fostering sustainable growth in competitive markets.
Company Information: Adora is an AI-native performance marketing engine built specifically for enterprise brands that need to activate campaigns at the speed of culture while maintaining governance and brand authenticity. Founded by former Pinterest and Amperity executives, the company is headquartered in Seattle with offices in New York.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.