Adobe has announced the general availability of AI agents powered by the Adobe Experience Platform (AEP) Agent Orchestrator, revolutionizing how businesses build, deliver, and optimize customer experiences and marketing campaigns. Unveiled on September 10, 2025, these solutions leverage Adobe’s deep understanding of enterprise data to drive personalized, efficient, and scalable customer interactions.
Adobe’s AI agents, integrated into applications like Adobe Real-Time Customer Data Platform and Journey Optimizer, empower businesses to deliver personalized customer experiences at scale. As Anjul Bhambhri, senior vice president of engineering, Adobe Experience Cloud, stated, “We are now leveraging agentic AI to build specialized agents and embedding them into data, content and experience creation workflows.” This approach streamlines marketing processes and drives measurable ROI.
The AEP Agent Orchestrator, now generally available, uses a reasoning engine combining decision science and language models to interpret natural language prompts and activate relevant AI agents. This ensures contextually relevant, goal-oriented actions with human-in-the-loop refinement, enhancing efficiency across enterprise workflows and supporting brands like Lenovo and The Hershey Company.
Adobe’s out-of-the-box AI agents address key marketing needs:
The upcoming Experience Platform Agent Composer will enable businesses to tailor AI agents to brand guidelines and organizational policies, reducing time-to-value. New developer tools, including an Agent SDK and Agent Registry, will support custom agent development. Adobe’s Agent2Agent protocol ensures seamless multi-agent collaboration across ecosystems, enhanced by partnerships with Cognizant, Google Cloud, and others.
Adobe’s AI solutions empower marketing teams to unlock productivity and deliver personalized experiences at scale. By integrating real-time data and agentic AI, businesses can optimize campaigns, enhance customer engagement, and achieve significant growth, setting a new standard for customer experience orchestration.
Adobe is changing the world through digital experiences.
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