ActiveCampaign, a leading autonomous marketing platform, is set to illuminate the future of AI-powered marketing during its Fall 2025 Innovation Keynote on September 30, 2025. Tailored for businesses of varying sizes, the event will highlight in-context AI and the Active Intelligence workspace—innovations that integrate intelligence into marketers' daily tools, converting routine tasks into efficient, goal-oriented actions. Coupled with over 25 next-generation AI agents, these features enhance autonomy, deliver quantifiable results, and simplify complex workflows, empowering teams to innovate without traditional barriers.
Autonomous marketing redefines operations by embedding AI to comprehend objectives, orchestrate campaigns, and refine strategies autonomously, alleviating constraints in scale, time, and expertise. This approach evolves from prior innovations like ActiveCampaign's Spring 2025 keynote, which introduced Active Intelligence and initial AI agents, building toward fully orchestrated, adaptive systems that liberate marketers for strategic creativity.
The keynote will demonstrate transformative tools making marketing intuitive and connected. The reimagined UX places AI at the point of need, minimizing friction and accelerating decisions. The Active Intelligence Workspace centralizes insight generation, campaign creation, and action recommendations, streamlining the path from concept to execution. Over 25 AI agents automate advanced tasks—from audience segmentation to multi-channel personalization—equipping even small teams with enterprise-level capabilities.
Partner updates enhance ecosystem integration, including a revamped portal and Webflow connectivity for effortless form embedding, site tracking, and event monitoring. These advancements complement recent releases like native WhatsApp support and Model Context Protocol (MCP) for superior AI functionality.
“The Active Intelligence feature in ActiveCampaign is a powerful blend of advanced marketing automation and AI-driven insights. We now use Active Intelligence to guide all key decisions around campaign optimization and database management,” said Tim Preston, founder and director of VYBRNT. “Previously, we spent valuable time manually analyzing campaign reports, but now the platform delivers the analysis for us—complete with charts and graphs. These reports can be shared effortlessly with clients or used internally to sharpen our own marketing strategies.”
Attendees will gain insights into autonomous marketing's role in empowering growth-oriented businesses, featuring executive visions from VandeBoom and Atreya on AI-first evolution. Real-world case studies from Vybrnt and Tutellus illustrate AI's tangible benefits in efficiency and growth. Live demonstrations will reveal Active Intelligence and agent collaborations in action, emphasizing immediate, data-backed results.
“Marketing teams today are under growing pressure to deliver personalized, multi-channel experiences with fewer resources,” said Roger Beharry Lall, research director, SMB Marketing Applications at IDC. “AI-enabled marketing platforms make that possible by accelerating execution, reducing manual work, and making advanced capabilities accessible to teams of any size. As AI becomes part of everyday workflows, businesses can adapt faster, serve customers more effectively, and compete with greater confidence.”
ActiveCampaign's Fall 2025 Keynote arrives amid accelerating AI adoption in martech, following the platform's recognition as a leader in IDC's 2025 MarketScape for AI-enabled SMB marketing tools. By prioritizing goal-based automation and 950+ integrations, ActiveCampaign equips users to craft cross-channel campaigns swiftly, leveraging billions of data points for personalized, high-impact strategies. This event promises to equip attendees with the knowledge to harness AI for unprecedented innovation and competitive advantage.
“Autonomous marketing represents a paradigm shift,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “It understands goals, orchestrates campaigns, and optimizes for outcomes—removing barriers related to scale, time, and expertise. By embedding AI directly into everyday workflows, we're eliminating the complexity that has traditionally held businesses back. This keynote will demonstrate the future of marketing: AI that thinks strategically, advises intelligently, and executes autonomously, freeing marketers to innovate at levels never before possible.”
To reserve your spot for the ActiveCampaign Fall 2025 Innovation Keynote experience, visit https://www.activecampaign.com/lp/fall-2025-inn...
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
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