6sense®, the first agent-powered revenue marketing platform, has announced a leadership transition as Jason Zintak steps down from his role as Chief Executive Officer and continues as Chairman of the Board. The company has appointed Chris Ball, a seasoned technology executive with leadership experience at Instructure, Adobe, and SAP, as its new CEO to guide 6sense into its next phase of growth and global expansion.
Jason Zintak transitions from CEO to Chairman of the Board at 6sense.
Chris Ball named new CEO, bringing experience from Instructure, Adobe, and SAP.
Zintak scaled revenue from $5M to $250M+ during his tenure.
Under Zintak, 6sense became a global leader in revenue marketing technology.
Ball aims to deepen customer impact, scale innovation, and expand globally.
6sense continues to pioneer intelligent workflows and agent-powered automation.
Since joining 6sense in 2017, Jason Zintak has overseen a period of significant transformation, scaling revenue from $5 million to more than $250 million while expanding the company’s global footprint. Under his leadership, 6sense:
Became the market leader in account-based marketing (ABM) and later revenue marketing technology.
Gained recognition from G2, Forbes, Inc., Deloitte, Goldman Sachs, and the Financial Times.
Introduced Intelligent Workflows and agent-powered automation to redefine revenue growth strategies.
Fostered a resilient, innovation-driven culture through acquisitions and rapid expansion.
Reflecting on his tenure, Zintak said:
“The past eight years have been extraordinary. When I joined 6sense, it was a promising startup with a bold idea. Today, it’s a global market leader helping thousands of customers achieve their most ambitious revenue goals. I’m incredibly proud of what we’ve built together—the technology, the culture, and most importantly, the impact for our customers. I’m grateful to our employees, partners, and customers who made this evolution possible, and I’m confident the best is yet to come.”
Chris Ball joins 6sense with a proven track record of scaling enterprise SaaS businesses and leading global transformation initiatives. At Instructure, he served as President and COO, where he strengthened the company’s SaaS operating model. His leadership background also includes senior roles at Adobe and SAP, where he scaled multi-billion-dollar businesses and built high-performing teams worldwide.
Sharing his vision, Ball said:
“I’m proud to join 6sense at such a pivotal moment. Jason and the team have built a world-class company with a foundation of innovation, customer success, and growth. The opportunity ahead is enormous, and I am committed to executing with focus and precision alongside our team, customers, partners, and the Board to accelerate the next chapter of impact. Together, we will shape the future of revenue technology and define how every business grows with greater intelligence and efficiency.”
Jeff Lieberman, Managing Director at Insight Partners, highlighted the significance of the transition:
“Jason’s leadership has been transformative for 6sense and the entire B2B go-to-market industry. He turned a disruptive idea into a market-shaping company that delivers measurable outcomes for customers worldwide. We are thrilled he will remain closely involved on the Board, and we’re equally excited to welcome Chris. His demonstrated ability to scale global businesses and deliver operational excellence makes him the right leader to guide 6sense into its next chapter.”
6sense is the first agent-powered revenue marketing platform. Built to unify your data, channels, and teams, 6sense puts AI agents to work across every part of your go-to-market—so you can move faster, waste less, and drive more revenue with precision.
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