2X, a global provider of subscription-based go-to-market (GTM) services, has announced the acquisition of The Kiln, a high-performing Clay partner specializing in GTM Engineering Services. This move broadens 2X's offerings from marketing execution to full go-to-market orchestration, positioning it as a pioneer in Marketing-as-a-Service with the scale to handle integrated strategy and execution across the complete marketing and revenue technology stack.
The acquisition merges The Kiln's specialized GTM Engineering strengths with 2X's robust delivery infrastructure across the U.S., Malaysia, and the Philippines. While Clay's ecosystem has successfully served thousands of SMB customers through over 100 boutique agencies, enterprises demand additional stability, frameworks, and scale—which this combination now provides.
Backed by Recognize and Insight Partners, 2X extends its end-to-end GTM services, incorporating recent acquisitions like Intelligent Demand and Outbound Funnel. This results in comprehensive expertise across key revenue platforms, including 6sense, Salesforce, Adobe, HubSpot, Clay, Gong, Bombora, WordPress, Google, and Meta.
"Traditional marketing providers deliver demand generation and content. We now orchestrate the complete GTM system — across marketing functions, the full GTM tech stack, and into sales and revenue operations," said Dom Colasante, CEO of 2X, which is based in Greater Philadelphia. "The Kiln brings exceptional talent and proven Clay expertise that, combined with our global infrastructure, can deliver predictable revenue growth for enterprises."
Enterprises gain a unified partner for GTM strategy and execution, eliminating multi-vendor complexity and speeding time to value. The integration supports AI-powered inbound, outbound, marketing, and RevOps systems to convert data and signals into high-intent pipeline.
"We've built our business helping clients unlock revenue through GTM Engineering but scaling that expertise to serve enterprise clients requires infrastructure we couldn't build alone," said Patrick Spychalski, co-founder of The Kiln in New York City, which he leads alongside fellow co-founder Mathias Powell. "2X gives us the resources, enterprise relationships, and delivery capability to take our work to companies that need it most—without losing what makes us effective."
"Patrick and Mathias are stars and they've built something special with The Kiln. This moment is particularly meaningful for me as I've had a front-row seat to them founding The Kiln and emerging as a leader within the Clay ecosystem,” said Varun Anand, co-founder of Clay. “I'm thrilled they've found a partner like 2X with whom they can accelerate the adoption of GTM engineering with enterprises around the world."
This acquisition solidifies 2X's role in delivering managed GTM services that drive greater impact and cost efficiency for revenue leaders worldwide.
About 2X
2X helps GTM leaders achieve greater impact while lowering costs through its comprehensive managed services delivery model. Building on its foundation as the leader in B2B marketing-as-a-service (MaaS), 2X now provides end-to-end go-to-market orchestration including GTM engineering, marketing operations and MarTech management, campaign build and optimization, content and creative production, revenue operations, sales technology implementation, and strategic consulting services. 2X is a services partner of 6sense, Salesforce, Adobe, HubSpot, Gong, Bombora, Clay, WordPress, Google, Meta and many other leading revenue platforms. With nearly 1,300 team members globally, 2X is backed by private-equity firms Recognize and Insight Partners. In 2025, 2X was recognized as one of the fastest-growing companies in the US by Inc. 5000 and the Financial Times: FT ranking of The Americas: Fastest-Growing Companies. For more information, visit 2X.marketing or LinkedIn.
About The Kiln
The Kiln is a leading Clay partner specializing in GTM Engineering Services, headquartered in Brooklyn, NY, with team members globally. The Kiln helps B2B companies unlock revenue through AI-powered inbound, outbound, marketing and RevOps systems that transform your data and signals into high-intent pipeline and performance. For more information, go to www.thekiln.com.
About Recognize
Recognize is a distinguished investor and business builder focused on next-generation Digital Services companies. Headquartered in New York, the firm seeks to back visionary founders, entrepreneurs, and management teams who are building innovative businesses that leverage AI, software, and digital platforms to deliver transformative outcomes to enterprises. Recognize provides deep operational expertise, industry relationships, and strategic capital to drive accelerated growth of these specialized businesses. To learn more, visit www.recognize.com.
About Insight Partners
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2025, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 875 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has a global presence with leadership in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO.
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