Loti AI, the leader in likeness and IP protection technology, has partnered with Underscore Talent, a division of TheSoul Group representing top global creators with a combined reach of more than 3 billion fans across platforms. Underscore will deploy Loti's Watchtower platform to safeguard its roster against unauthorized reproductions and impersonations of images and voices, scaling prevention of deepfakes and impersonator accounts across the open web.
"Our partnership with Loti is a major step forward in protecting our creators' digital identities," said Reza Izad, Co-CEO of Underscore Talent. "By leveraging their Watchtower platform, we're able to identify and remove deepfakes and impersonator accounts across the open web with incredible speed. It gives our talent the tools they need to maintain total control over their likeness and ensure their content remains authorized and secure."
"The need for our technology is indicative of a new era in rights management and protection. With the consistent online presence of creators, securing their authenticity and reputation is tantamount to the content they create," said Luke Arrigoni, CEO, Loti AI. "We're proud to work with Underscore to protect the likeness of some of the most well-known creators of this digitally dominant era."
As creators achieve unprecedented influence on social platforms, they face sophisticated threats including deepfakes used for spreading misinformation and unauthorized advertising. Loti's technology blocks these at scale by continuously scanning digital platforms, issuing rapid takedowns, and ensuring creators retain control over their digital identities. The partnership equips Underscore's diverse roster—spanning YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcasts—with enterprise-grade tools to detect and neutralize impersonations proactively.
Underscore Talent gains comprehensive access to Loti's Watchtower, which delivers 95% takedown effectiveness within 17 hours through advanced AI-driven voice and facial recognition. This protects against evolving threats where even prominent creators appear in unapproved content, preserving authenticity, reputation, and revenue streams in a content-driven economy.
The collaboration positions Underscore to enhance its services amid rising deepfake risks, complementing its recent launch of Shorthand Studios for digital production. Led by entertainment veterans Reza Izad and Dan Weinstein, Underscore continues building long-lasting careers by integrating cutting-edge likeness protection into its talent management framework.
About Underscore Talent
Underscore Talent, a division of TheSoul Group, is the leading next-generation talent management firm known for its successful and diverse creative clients. Launched in 2021, the company represents an extensive list of the top global YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcast content creators. Led by entertainment industry veterans Reza Izad and Dan Weinstein, Underscore's team assists their roster of creators in leveraging cultural relevance and audience connection to build long-lasting and lucrative careers. Recently, Underscore Talent launched Shorthand Studios, a cutting-edge digital production and distribution company. For more information, visit underscoretalent.com and follow us on LinkedIn and Instagram.
About Loti AI
Loti AI is a digital likeness protection technology company specializing in voice, facial recognition, and deepfake detection to safeguard individuals from unauthorized use of their identity online. By scanning the internet for misappropriated content and issuing takedowns that are 95% effective within a day, Loti ensures the digital rights and privacy of its clients—from celebrities to everyday consumers. Founded in 2022, the company leverages advanced artificial intelligence to create a safer digital environment, empowering individuals to take control of their online presence.
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