
Life Moments, a UK-based fintech company focused on enhancing customer engagement for financial organizations, has launched an AI Coaching Agent in collaboration with Relevant Software. This new agent is designed to provide customers with personalized guidance for significant financial decisions, such as buying a home, investing, or setting sustainability goals, breaking these complex processes down into clear and actionable steps.
The AI Coaching Agent is built for banks, wealth managers, insurers, and pension providers, enabling these firms to integrate white-labeled conversational AI agents into their existing Life Moments Coaching solutions or directly into their core applications or websites. Life Moments' existing coaching solutions include Money Coach, Investment Coach, and Sustainable Business Coach, each tailored to provide specific guidance based on user intentions, knowledge, and preferences.
Unlike open AI tools, the Life Moments AI Agent operates within a secure and controlled environment with built-in compliance guardrails designed to align with FCA guidelines. The agent exclusively uses pre-approved content and dynamically adapts its responses based on in-platform user data. Importantly, every output is auditable, brand-safe, and consistent with the financial institution's internal policies. The agent does not rely on unverified external sources, can be fully customized to match each firm's tone and workflow, and meticulously captures all customer interactions to support regulatory reporting requirements.
Ben Leonard, CEO and Co-Founder of Life Moments, expressed his enthusiasm for the new solution, stating, "Our new AI Coaching solution takes our customer engagement offering to the next level. This is a truly differentiated feature that allows Financial Services firms to combine their trusted status with the power of AI and deliver real value for their customers."
Life Moments partnered with Relevant Software, a trusted technology provider with deep expertise in fintech and AI consulting, to develop the platform. Relevant Software played a crucial role not only in the technical design and build of the platform and its underlying infrastructure but also in identifying specific ways AI could deliver tangible value to the business.
Paul Carse, CTO and Co-Founder of Life Moments, highlighted the strength of their collaboration, stating, "Relevant Software played a key role in the technical design and build of our platform and underlying infrastructure. As the platform continues to evolve, our five-year collaboration has deepened, strengthening our partnership as we work together to enhance its capabilities and support future growth."
The AI Coaching Agent is currently live on Life Moments' own first-time buyer app, FirstHomeCoach, and several UK financial services firms are in the process of preparing to launch their own branded versions of the agent in the near future, indicating strong early adoption and confidence in the solution.
Life Moments offers digital engagement tools that enable financial services firms to support their customers through key life events.
Relevant Software is a global software development company that helps businesses turn ideas into scalable digital products. With 200+ projects delivered and a 9.8 NPS, they specialize in AI, fintech, and end-to-end product development.