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For the millions of Americans managing debt and navigating complex finances, a centralized, intelligent resource has been out of reach. Intuit Inc. aims to solve this with the launch of its all-in-one, agentic AI-driven Consumer Platform. This unified system integrates TurboTax and Credit Karma to deliver year-round, automated financial management. By combining artificial intelligence with a network of 13,000 human experts (AI+HI), the platform offers done-for-you experiences designed to reduce stress, save time, and actively put more money into users' pockets.
Intuit launched an AI-driven Consumer Platform unifying TurboTax and Credit Karma.
It uses Agentic AI and 13,000 human experts for "done-for-you" financial services.
New features include Credit Spark for building credit from rent and utility payments.
Automated tax filing can handle 90% of common forms, saving manual data entry.
The platform provides faster access to funds via refund advances and early deposits.
It expands local expert access with new TurboTax stores and expert offices.
The platform introduces several AI assistants to automate complex tasks. Credit Spark helps users build a credit history by reporting rent and utility payments to TransUnion. A forthcoming Debt Assistant will act as an automated strategist to create personalized debt pay-down plans. For taxes, the Tax Assistant allows users to complete up to 80% of their return ahead of time through year-round data collection, while automated filing ingests forms from financial institutions to eliminate manual entry.
Recognizing the need for human reassurance, Intuit is significantly expanding access to its expert network. An AI concierge matches users with ideal tax professionals, available virtually or in person at nearly 600 TurboTax Expert offices and approximately 20 new physical TurboTax stores. To address cash flow concerns, the platform offers a Refund Advance of up to $4,000 instantly after IRS acceptance and the ability to receive federal refunds up to five days early.
Intuit's Consumer Platform represents a ambitious vision to consolidate fragmented financial tools into a single, intelligent system. By fusing agentic AI that proactively manages tasks with expansive human expertise, Intuit is positioning itself as an active financial partner dedicated to delivering tangible money outcomes for its users throughout the year.
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