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NHS Management, the consulting arm of Northport Health Systems supporting skilled nursing and rehabilitation facilities across Alabama, Arkansas, and Florida, has achieved significant operational and financial gains by implementing UKG Rapid Hire. This AI-powered, mobile-first recruiting solution on the UKG Workforce Operating Platform has streamlined high-volume frontline hiring, reducing time-to-hire from 15 days to just 5 days—a 66% improvement—and cutting time-to-interview from 3.5 days to only 5 minutes. These efficiencies have enabled faster staffing, reopened closed facility wings, and generated $2.2 million in new annual revenue.
Before UKG Rapid Hire, NHS Management struggled with manual processes across hundreds of positions in multiple states. The pandemic intensified competition for skilled healthcare workers, making it difficult to attract and onboard talent quickly. Hiring managers were overwhelmed by application reviews and interview scheduling, leading to delays that impacted care delivery and revenue.
The pilot launched in January 2022 proved so successful that NHS expanded the solution to all facilities by April. UKG Rapid Hire introduced AI-powered candidate sourcing, automated interview scheduling, and seamless integration with existing UKG systems for smooth data flow from recruiting through payroll.
“The efficiency of UKG Rapid Hire means we secure top candidates before they accept offers elsewhere,” said Mike Dickinson, Director of Recruiting at NHS Management. “It’s the most significant improvement I’ve seen in my recruiting career, and our team can focus on people, not paperwork, and deliver better care as a result.”
Faster access to qualified talent allowed NHS to reopen wings previously closed due to staffing shortages, directly contributing to $2.2 million in new annual revenue. Apply-to-hire conversion rates nearly tripled, while candidate experience ratings soared above 90% thanks to a more responsive, human-centered process.
“Recruiting is now seen as a revenue driver, not just a cost center,” added Dickinson. “Now, we know exactly who is coming to interview, and we’re able to nurture applicants and use innovative tools to source talent. Rapid Hire has upskilled our recruiters, letting them focus on engaging candidates and supporting residents, rather than just administrative tasks.”
UKG’s hands-on support has been instrumental, with rapid responses to adjustments and issue resolution ensuring sustained success.
“Frontline organizations need to move at the speed of their business, as every open role directly impacts service, safety, productivity, and growth,” said Amy Brar, Vice President of Product Management at UKG. “With UKG Rapid Hire, teams gain the agility, intelligence, and automation to compete for top talent in real time, all while making the candidate experience personal and meaningful. NHS Management is a standout example of how smarter, faster hiring can drive real business results and empower people to thrive.”
About UKG
UKG is a leading global AI platform for HR, pay, and workforce management. Unifying award-winning solutions with the world’s largest collection of workforce data and people-first AI, UKG delivers unrivaled insights into today’s workforce, helping organizations in every industry turn data into decisions that elevate productivity, culture, and the customer experience. Trusted by more than 80,000 organizations across 150 countries, tens of millions of employees—from small businesses to global enterprises—use UKG every day.
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