Symphony Talent, a global leader in talent acquisition solutions, has achieved significant industry acclaim at the 2025 Recruitment Marketing Awards (RMAs) in London. In a powerful demonstration of client partnership, Symphony Talent and its client, bp, secured four prestigious awards for their innovative recruitment marketing campaigns. The accolades, which include the top honors of Grand Prix and Campaign of the Year, celebrate the creative and strategic work produced by The Studio at Symphony Talent, highlighting its impact on modern talent attraction.
Quick Intel
Symphony Talent and bp won four awards at the 2025 Recruitment Marketing Awards.
The wins included the top Grand Prix and Campaign of the Year honors.
The award-winning "We're making bp work for women" campaign was praised for its thorough, multi-channel approach.
The campaign successfully combined bold storytelling with data-driven strategy to deliver real hiring results.
The recognition underscores the effectiveness of Symphony Talent's full-funnel talent acquisition approach.
The awards highlight the power of strategic partnerships in creating differentiated employer branding.
The partnership between Symphony Talent and bp yielded exceptional results, with their collaborative efforts recognized in four distinct categories: Grand Prix, Campaign of the Year, Outdoor Campaign, and Diversity and Inclusion. The focal point of their success was the "We're making bp work for women" campaign, which RMA judges described as, "Quite simply, one of the most thorough, end-to-end campaigns we have seen in a while. A results-driven, multi-channel masterclass." This endorsement from the industry underscores the campaign's comprehensive and effective design.
The awards validate Symphony Talent's core methodology, which blends creative storytelling with data-driven strategy. The campaign for bp was not only creatively distinguished but also engineered to deliver substantial, measurable outcomes for bp's talent strategy. This success story exemplifies how a strong agency-client partnership can create authentic connections with talent and directly support hiring goals, moving beyond mere brand awareness to achieve concrete business results.
Symphony Talent's triumph at the RMAs serves as a benchmark for excellence in recruitment marketing. It demonstrates that a client-centered, forward-thinking approach—one that integrates full-funnel talent acquisition strategies with a commitment to diversity and inclusion—can generate significant organizational success and set new standards for the entire industry.
Symphony Talent delivers innovative, award-winning talent acquisition solutions that empower clients worldwide to expertly advance talent and teams. Our comprehensive suite of full-funnel solutions, expert brand services, and data analytics tools help clients execute and optimize hiring strategies, ensuring differentiated candidate experiences and improved business outcomes at every stage of the talent acquisition funnel, from attraction to hire.
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