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  • HR Automation

SAP Acquires SmartRecruiters to Boost Talent Acquisition


SAP Acquires SmartRecruiters to Boost Talent Acquisition
  • Source: Source Logo
  • |
  • August 4, 2025

SAP  has announced its agreement to acquire SmartRecruiters, a leading provider of talent acquisition software, to enhance its SuccessFactors human capital management (HCM) suite. This strategic move aims to empower organizations with advanced tools to attract and retain top talent in a competitive market, leveraging SmartRecruiters’ expertise in high-volume recruiting and AI-driven solutions. For detailed stock performance of SAP, refer to the finance card above.

Quick Intel

  • SAP to acquire SmartRecruiters to strengthen its HCM suite.

  • Enhances AI-driven recruiting and candidate engagement.

  • Integrates with SAP SuccessFactors for seamless workflows.

  • SmartRecruiters serves over 4,000 global organizations.

  • Reduces time-to-hire with user-friendly, AI-enabled tools.

  • Transaction to close in Q4 2025, pending regulatory approval.

Strategic Enhancement of SAP SuccessFactors

The acquisition of SmartRecruiters will integrate its advanced capabilities in high-volume recruiting, recruitment automation, and AI-enabled candidate experience into the SAP SuccessFactors HCM suite. This combination will provide customers with a comprehensive, end-to-end solution for managing the entire candidate lifecycle, from sourcing to onboarding. SmartRecruiters’ user-friendly interfaces and seamless workflows will complement SAP’s robust HR tools, streamlining hiring processes and improving decision-making.

AI-Powered Recruitment Efficiency

SmartRecruiters’ platform, utilized by over 4,000 organizations including Amazon, Visa, and McDonald’s, brings powerful AI-driven features to SAP’s ecosystem. "Hiring the right people is not just an HR priority – it’s a business priority. With this planned acquisition, we will help our customers attract and hire the best talent so they can advance their talent acquisition agendas with speed and agility, while lowering their total cost of ownership," said Muhammad Alam, member of the Executive Board of SAP SE, SAP Product & Engineering. The integration of AI-driven analytics and recommendations will offer insights into talent pools, hiring bottlenecks, and workforce planning, enhancing efficiency and candidate experience.

Seamless Integration and Standalone Availability

The acquisition ensures that data-driven hiring and recruitment analytics will flow directly into SAP’s existing HCM tools, creating a single system of record for compliant, seamless operations. Customers will benefit from enhanced applicant tracking and candidate screening capabilities, reducing time-to-hire. SmartRecruiters’ Software-as-a-Service (SaaS) platform will remain available as a standalone offering for the foreseeable future, providing flexibility for organizations not fully integrated with SAP SuccessFactors.

Industry Impact and Leadership

SmartRecruiters’ established reputation, serving over 140 million candidates, underscores its leadership in talent acquisition. "SmartRecruiters’ mission has always been to make hiring easy. Joining forces with SAP presents a tremendous opportunity for enterprises worldwide to benefit from our industry leading approach to talent acquisition," said Rebecca Carr, CEO of SmartRecruiters. This acquisition positions SAP to compete more effectively with integrated HR platforms like Workday and Oracle, aligning with the projected growth of the AI-driven HCM market to $47 billion by 2030.

SAP’s acquisition of SmartRecruiters marks a pivotal step in advancing its talent acquisition capabilities. By combining SmartRecruiters’ innovative, AI-powered platform with SAP SuccessFactors, the company is poised to deliver unparalleled value to customers, enabling faster, smarter, and more efficient hiring processes in a dynamic global market.

 

About SAP

As a global leader in enterprise applications and business AI, SAP  stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

  • Talent AcquisitionHR TecAI RecruitingSAP Success FactorsSmart Recruiters
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