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The integration of retirement planning and wealth management is becoming increasingly crucial for financial advisors. Paychex, a leading human capital management company, has introduced Participant Event Notifications, an AI-powered solution designed to empower financial advisors with real-time insights. This new tool leverages both payroll and retirement plan data to alert advisors when participants reach key milestones, enabling proactive engagement to improve retirement outcomes and uncover new investment opportunities.
Paychex introduces AI-driven Participant Event Notifications for financial advisors.
The tool provides real-time alerts on key participant milestones and life events.
It leverages integrated payroll and retirement plan data for accurate insights.
Notifications enable proactive financial advisor engagement with clients.
The solution is offered at no additional charge to advisors.
It aims to improve retirement outcomes and expand advisors' books of business.
The Participant Event Notifications solution alerts advisors through the Paychex Flex® Advisor Console when retirement plan participants experience significant work or life events. Advisors receive notifications when participants reach certain age thresholds, change employment or retirement status, or when newly eligible employees have not yet enrolled in retirement plans. These customizable, AI-driven insights allow advisors to engage participants at precisely the right moments, strengthening client relationships and providing timely financial guidance.
By providing advisors with critical data at pivotal moments, the solution enables more personalized and effective financial planning. This proactive approach helps participants make smarter decisions about their retirement savings, ultimately leading to better financial outcomes. For advisors, these notifications serve as valuable touchpoints to offer relevant advice and services, helping to grow their business while simultaneously supporting their clients' long-term financial health.
Scott Buffington, vice president and general manager of retirement at Paychex, stated, “Paychex is deeply committed to helping Americans secure their financial futures. As the 401(k) recordkeeper for 124,000 plans, we feel a great deal of responsibility to provide plan sponsors and financial advisors with innovative tools that enable proactive, personalized participant support. Participant Event Notifications deliver critical data—at no additional charge—so advisors can make smarter, more timely recommendations that meet participants where they are on their financial journey.”
This announcement is part of Paychex's ongoing innovation in retirement services, which includes a modernized Advisor Console, an enhanced participant portal, and expanded partnerships with over 100 payroll providers. As the largest provider of Pooled Employer Plans (PEP) in the industry, Paychex continues to develop solutions that simplify retirement planning for businesses while providing robust tools for financial advisors to serve their clients more effectively.
This AI-driven notification system represents a significant step forward in leveraging data to create more personalized retirement planning experiences, bridging the gap between traditional retirement recordkeeping and modern wealth management practices.
About Paychex
Paychex, Inc. is the digitally driven HR leader that is reimagining how companies address the needs of today’s workforce with the most comprehensive, flexible, and innovative HCM solutions for organizations of all sizes. Offering a full spectrum of HR advisory and employee solutions, Paychex pays 1 out of every 11 American private sector workers and is raising the bar in HCM for approximately 800,000 customers in the U.S. and Europe. Every member of the Paychex team is committed to fulfilling the company’s purpose of helping businesses succeed.
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