BambooHR, a leading HR software provider, has partnered with Marketing Architects to launch its first national TV campaign, announced on September 3, 2025. This bold move aims to boost brand visibility across linear and streaming TV, targeting new customers during the critical fall HR season.
BambooHR launches its first national TV campaign with Marketing Architects.
Campaign airs across linear and streaming TV, starting in fall 2025.
Aims to increase brand awareness among mid-sized businesses.
Leverages Marketing Architects’ expertise in B2B TV advertising.
Uses ScriptSooth AI to refine campaign for clarity and impact.
Supports BambooHR’s mission to streamline HR for 33,000+ companies.
BambooHR, known for its intuitive HR, payroll, and benefits solutions, has previously utilized streaming TV but is now stepping into national linear TV to enhance its reach. The campaign, developed with Marketing Architects, targets mid-sized businesses to strengthen brand recognition in a competitive market. Peter Sengenberger, Senior Manager at BambooHR, noted, “Visibility has always been our hurdle. We need more people to know us in the first place.”
Marketing Architects, an All-Inclusive TV agency, was chosen for its extensive experience with major B2B advertisers. The agency’s AI-powered ScriptSooth platform was used to test and refine creative concepts, ensuring clarity, relevance, and memorability. Devan Futterer, VP Client Growth at Marketing Architects, stated, “More B2B companies are realizing that national TV helps them build credibility and scale faster than many digital channels can on their own.”
Launched in fall, a key season for HR decisions, the campaign aligns with BambooHR’s goal of reaching new audiences. The HR platform, trusted by over 33,000 companies across 190 countries, enjoys high brand positivity but seeks to expand awareness. This TV campaign is designed to position BambooHR as a leader in HR software, emphasizing its ability to simplify processes and empower strategic decision-making.
This initiative marks a significant step for BambooHR in leveraging national TV to drive growth and visibility, supported by Marketing Architects’ innovative approach to B2B advertising.
BambooHR is the leading HR software solution that sets people free to do great work. It manages the complex work of supporting employees and succeeding as a business while giving leaders all the data they need to make informed, strategic decisions. Intuitively designed and easy-to-use HR, payroll, and benefits administration where everything works together means less focus on process and more on growing what matters most—people. BambooHR is the trusted partner of HR professionals at more than 33,000 companies with employees in over 190 countries and 50 industries, supporting millions of users throughout their employee experience.
Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV’s pricing, measurement, and scale challenges.
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