Firstup has unveiled a significant new product release packed with innovations designed to transform workforce communication. Developed in direct response to customer feedback, these enhancements focus on expanding hyper-personalization, accelerating access to critical engagement data, and creating more meaningful employee connections to drive business performance.
Firstup's latest release introduces advanced personalization and automation features for communicators.
New Audience Block Targeting allows dynamic content personalization within a single campaign.
Forced Delivery ensures mission-critical updates reach every employee, regardless of their channel preferences.
Direct Data Export enhancements provide near real-time, raw engagement data for deeper analysis.
New integrations with Workday and Concur embed key tasks directly into the employee communication flow.
The updates aim to empower data-driven decisions and improve the overall employee experience.
This release empowers communicators to deliver highly relevant content at scale. Key features include Audience Block Targeting, which allows specific content blocks within a single campaign to be tailored to different audience segments. The update also introduces Knowledge Hub enhancements for creating more intuitive branded spaces and a critical Forced Delivery function that guarantees urgent messages are seen by all employees when speed and visibility are paramount.
Firstup continues to strengthen its data analytics capabilities, providing organizations with the tools to make faster, more informed decisions. The enhanced Direct Data Export feature gives analytics teams near real-time access to granular, raw engagement data through automated recurring exports. This allows companies to leverage their existing business intelligence tools alongside Firstup's native analytics. Additional Journey Management enhancements with new search and filter tools make it easier to locate and support employees at any stage of their onboarding or learning journeys.
The platform's expanded integrations are designed to seamlessly embed intelligent communication into the tools employees use daily. A new Workday Productivity Integration enables employees to view pay slips and time-off balances directly within Firstup. Enhanced Concur Integration allows managers to view receipts inline with expense reports, accelerating the approval process and improving overall productivity. Cheryl Chavez, Chief Product Officer at Firstup, stated, "This release advances the intelligence at the heart of our platform. By deepening personalization, enabling faster access to data, and strengthening integrations with key partners like Workday, we continue to empower customers to orchestrate engagement and action at scale, transforming their employee experience." These updates collectively reinforce Firstup's position as a comprehensive "mission control" for workforce communications, enabling hyper-personalized, data-driven journeys that align and engage every level of an organization.
About Firstup
Firstup is the leading platform for intelligent communication and engagement that power meaningful business outcomes. As a true "mission control" for workforce communications, Firstup is built for organizations with critically important frontline employees – delivering the right message to the right person at the right time. The platform enables hyper‑personalized, data-driven journeys across channels (email, mobile, intranet, digital signage and more), bringing alignment, clarity and engagement to every level of the organization.
With integrations to core HR, IT and business systems, Firstup reduces digital noise, surfaces actionable insights, strengthens employee experience and helps clients maximize productivity and retention. Trusted by large enterprises worldwide, Firstup transforms internal communication into measurable impact.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.