Engagedly, a leading AI-powered talent management platform, has acquired Butterfly.ai, a frontline engagement and analytics platform, to enhance its frontline-first strategy. This acquisition, following Engagedly’s 2023 acquisition of theEMPLOYEEapp, strengthens its ability to drive retention, workforce growth, and operational excellence for organizations reliant on frontline teams.
Engagedly acquires Butterfly.ai to enhance frontline workforce solutions.
Combines AI-powered talent management with real-time engagement analytics.
Aims to reduce turnover and boost productivity in frontline industries.
Builds on 2023 acquisition of theEMPLOYEEapp for comprehensive ecosystem.
Powered by Marissa AI, enabling intelligent, people-first actions.
Supports global organizations in creating high-performing, connected teams.
Butterfly.ai’s platform provides real-time insights and actionable analytics to engage frontline employees, a critical component of industries like healthcare, retail, and manufacturing. Integrated with Engagedly’s AI-powered talent suite, including Marissa AI, this acquisition creates a robust ecosystem for communication, learning, engagement, and performance management. “Frontline employees are the backbone of every organization,” said Sri Chellappa, CEO and Co-Founder of Engagedly. “With Butterfly joining the Engagedly family, we’re giving organizations the intelligence and tools to better understand, engage, and retain their frontline teams.”
The acquisition aligns with Engagedly’s mission to unify people, performance, and purpose. Butterfly.ai’s analytics empower managers to foster connected, productive teams, reducing turnover and enhancing operational effectiveness. “From the very beginning, our mission at Butterfly has been to empower frontline managers with the insights they need to lead engaged, productive teams,” said Simon Rakosi, CEO and Co-Founder of Butterfly.ai. This synergy enables organizations to address the unique challenges of frontline workforces with data-driven solutions.
Together, Engagedly, Butterfly.ai, and theEMPLOYEEapp form a comprehensive platform powered by Marissa AI, an Agentic AI SuperAgent. This ecosystem eliminates silos, turning strategic intent into actionable outcomes. It supports communication, learning, and performance management, tailored to the dynamic needs of frontline teams, ensuring measurable business impact across global organizations.
The acquisition positions Engagedly as a leader in frontline workforce solutions, offering scalable tools to improve retention and productivity. By combining Butterfly.ai’s engagement analytics with Engagedly’s talent management expertise, organizations can create high-performing, connected teams in industries where frontline success is critical. For more details, visit https://www.butterfly.ai/.
Engagedly’s acquisition of Butterfly.ai marks a significant step in redefining frontline employee engagement, delivering AI-driven tools to foster retention, growth, and operational excellence.
Engagedly is a leading AI-enabled talent management platform that unifies performance, engagement, learning, growth, and recognition into a single connected experience. With Marissa, its Agentic AI SuperAgent, Engagedly turns strategic intent into intelligent actions—eliminating silos and empowering leaders to drive measurable business outcomes through a people-first approach. Organizations worldwide trust Engagedly to boost engagement, improve retention, and develop high-performing teams.
Butterfly.ai is a frontline engagement and analytics platform that empowers managers to lead more connected, productive teams. By delivering real-time insights and actionable analytics, Butterfly.ai helps organizations understand and engage their frontline workforce, driving retention, productivity, and operational success.
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