UserTesting, the leading provider of customer insights for enterprises, has acquired User Interviews, a top participant recruitment platform for user research, market research, and AI training. This acquisition merges UserTesting’s advanced insights technology with User Interviews’ extensive participant marketplace to create the industry’s most comprehensive customer insights solution.
The merger integrates UserTesting’s global general population network and insights platform with User Interviews’ premium, large-scale marketplace. This allows enterprises to recruit participants quickly and cost-effectively based on specific criteria, geography, or audience type, ensuring high-fidelity insights for critical decisions.
“As companies reimagine their products and experiences to win in the AI era, the need for trusted customer insights has never been greater,” said Eric Johnson, CEO of UserTesting. “By bringing UserTesting and User Interviews together, we’re creating the fastest and most reliable way for teams to understand their customers and make better, smarter decisions with confidence.”
“We started User Interviews to help organizations hear from the people that matter most to their businesses,” said Basel Fakhoury, CEO of User Interviews. “Combining User Interviews’ panel capabilities with UserTesting’s platform gives enterprises a more scalable, trusted way to access the right audiences and turn insights into action.”
The combined solution offers broad reach to everyday consumers, niche experts, B2B professionals, and specialized roles through precise targeting and segmentation. Proprietary fraud prevention ensures quality, while rapid access to millions supports live, unmoderated, and quantitative research.
Enterprise-grade features include robust security, privacy, and governance, empowering teams to ground AI initiatives, product enhancements, marketing programs, and customer experiences in real customer voices.
This acquisition equips designers, researchers, product managers, and marketers with tools to identify audiences, engage them swiftly, and analyze insights using AI, accelerating from understanding to action.
Lightning Partners served as the exclusive financial advisor to User Interviews.
UserTesting and User Interviews together redefine scalable customer insights, enabling organizations to deliver exceptional experiences through trusted, actionable data.
About UserTesting
UserTesting enables organizations to craft exceptional customer experiences through actionable customer insights. With the world’s strongest participant network, AI-driven insights, comprehensive feedback solutions, and expert-level services, enterprises can validate decisions, co-innovate at scale, and accelerate their path to better products and experiences. Trusted by 3,000+ customers, including 75 of the Fortune 100, UserTesting is the partner of choice for businesses committed to delivering experiences customers love. Learn more at www.usertesting.com.
About User Interviews
User Interviews is the most scalable way to recruit quality participants for any kind of research. With over 6 million participants, precise matching, and fraud prevention, User Interviews can reliably fill nearly any research study. Researchers, designers, product managers, and marketers can quickly connect with the right people in any niche, whether consumers, B2B professionals, or domain experts needed for model training, for any kind of study, moderated, unmoderated, in-person or remote.
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