In the competitive landscape of human capital management software, clear and creative communication of a product's value is key. Paycom Software, Inc., a leading provider of cloud-based HCM solutions, has launched a new national marketing campaign titled "Know It All." The campaign features award-winning actor James Marsden and is designed to showcase Paycom's IWant, a first-of-its-kind, command-driven AI engine that delivers instant, accurate information to executives, managers, and HR professionals directly within the software.
Quick Intel
Paycom launches a national campaign, "Know It All," starring actor James Marsden.
The campaign highlights Paycom's command-driven AI engine, called IWant.
IWant provides instant answers about employee data without navigating complex menus.
The ad portrays a CEO using AI to enhance leadership and human connection.
It follows the successful "Unnecessary Action Hero" campaign with Shemar Moore.
The commercial is airing on major cable networks and streaming platforms.
Showcasing AI That Enhances Human Leadership
The "Know It All" commercial takes a lighthearted and cinematic approach. James Marsden portrays a charismatic CEO who uses the IWant AI throughout his day to instantly get answers about his people. The narrative emphasizes how the technology empowers leadership by providing critical information exactly when it's needed, allowing the leader to address challenges in real-time and foster genuine human connections with employees, rather than being hindered by administrative delays.
This new initiative builds on the momentum of Paycom's previous "Unnecessary Action Hero" campaign, which used humor to highlight inefficient HR processes. The "Know It All" campaign reinforces Paycom's commitment to using high-production storytelling to differentiate its brand and demonstrate a practical application of AI in the workplace. By focusing on a leader's use case, the campaign positions IWant as a strategic tool for decision-making and employee engagement, not just an administrative convenience.
The commercial is airing across top national cable networks and will also be featured on major streaming platforms including YouTube TV, Roku, Peacock, and HBO Max. This broad distribution strategy aims to capture the attention of business leaders and decision-makers across various media consumption habits, solidifying Paycom's image as an innovative leader in the HCM space.
Paycom Software, Inc. (NYSE: PAYC) simplifies business and employees’ lives through automated, command-driven HR and payroll technology that revolutionizes data access. From hire to retire, Paycom’s employee-first technology leverages AI and full-solution automation to streamline processes and drive efficiencies in a truly single database, providing a seamless experience for Paycom’s clients and their employees. With its industry-first AI engine, IWant, Paycom provides instant and accurate access to employee data without having to navigate or learn the software. For over 25 years, Paycom has been recognized for its innovative technology and workplace culture while serving businesses of all sizes in the U.S. and internationally.
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