Hightouch has been positioned as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms. This marks Hightouch’s first inclusion in the report, with the evaluation based on Completeness of Vision and Ability to Execute criteria.
Quick Intel
The recognition validates Hightouch’s approach of empowering marketing and advertising teams to leverage their entire data warehouse for real-time, personalized activation—without the traditional limitations of legacy CDPs. By eliminating replication, organizations gain fresher data, lower costs, stronger governance, and the ability to continuously optimize performance with AI.
“We see this recognition reflecting a broader shift in how modern marketing and advertising teams are operating,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “Organizations want to power personalized marketing with their complete data, move faster without data replication, and use AI to optimize performance across channels continuously. That combination has been core to Hightouch from the beginning.”
Gartner Magic Quadrant reports provide a fact-based, wide-angle assessment of vendors in high-growth markets with clear differentiation. The analysis helps technology buyers align solutions with their specific business and technical requirements.
Gartner Disclaimer
Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Dooley, Suzanne White, Benjamin Bloom, Audrey Brosnan, 26 January 2026. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
About Hightouch
Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
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