Globant unveiled Globant FUSION, a groundbreaking suite of AI Agents for full-funnel marketing, communications, and advertising, on June 18, 2025, at the Cannes Lions International Festival of Creativity. Integrated with Globant’s Enterprise AI platform and offered through the innovative AI Pods subscription model, FUSION combines human creativity with AI efficiency to transform marketing workflows for CMOs and brands worldwide.
Globant FUSION launched for full-funnel marketing at Cannes Lions 2025.
Features five AI Agents: Scale Ads, Content, Images, Video, and Landing Pages.
Delivers 23% CTR improvement, 4x asset creation, and 3x faster production.
Powered by Globant’s AI Pods subscription for scalable, cost-effective use.
Combines Globant GUT’s creative expertise with Enterprise AI technology.
Stock price at $88.01, as shown in the finance card above.
Globant FUSION, developed for the Globant GUT creative network, addresses real-world marketing challenges across the entire funnel, from planning to optimization. “We’re not just implementing AI, we’re rethinking the entire marketing workflow through the lens of real-world problems,” said Pepe Chamorro, Managing Director in Europe for Globant GUT. The suite includes five specialized AI Agents:
Scale Ads: Automates digital ad production across platforms, enhancing delivery and performance tracking.
Content: Generates brand-specific web copy, blogs, and emails using proprietary AI models.
Images: Creates on-brand visuals for campaigns and social media, aligned with brand guidelines.
Video: Produces tailored video content for product showcases and campaigns using generative technology.
Landing Pages: Builds dynamic, SEO-optimized, multilingual landing pages for scalable deployment.
Early client results show a 23% increase in click-through rates (CTR), 4x more assets created, 6x faster adaptations, and a 3x reduction in production time.
FUSION leverages Globant’s AI Pods subscription model, allowing marketing teams to scale AI services based on demand, paying only for the complexity and volume of work. “With Globant FUSION, we’re making AI truly useful for marketing—not just as a support tool, but as a driver of business scale,” said José Llinares, Head of Strategy at Globant GUT Europe. This model ensures faster execution and measurable business value, distinguishing FUSION from competitors relying on acquisitions for AI expansion.
Globant GUT, recognized as the 2023 Cannes Lions Agency of the Year and a top Google Premier Partner, integrates its award-winning creative capabilities with Globant’s AI leadership. With over 31,100 employees across 36 countries, Globant supports clients like Google and Santander, earning accolades as a Worldwide Leader in AI Services (2023) and CX Improvement Services (2020) by IDC MarketScape. FUSION builds on this foundation, offering a unified ecosystem for personalized, agile marketing solutions.
The launch aligns with Globant’s broader AI strategy, including recent initiatives like AI Pods for IT services and a Middle East HQ in Riyadh. Despite a stock price decline to $88.01 as of June 18, 2025, from a year-high of $238.32, as shown in the finance card above, Globant’s focus on AI-driven innovation positions it for growth in the $2.1 billion AI agent market, projected to reach $80.9 billion by 2034.
Globant FUSION sets a new standard for marketing, blending AI precision with human creativity to deliver scalable, high-impact campaigns that drive measurable results.
Globant GUT is the first creative Network reinvented by tech. It is a full-funnel, one-stop shop to maximize business impact. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.