G2, the world’s largest and most trusted software marketplace, has agreed to acquire Capterra, Software Advice, and GetApp from Gartner, Inc. The transaction unites four leading B2B software review and discovery platforms, combining their extensive datasets, verified reviews, and global audiences to create the most comprehensive source of software intelligence and buyer insights in the age of AI.
The acquisition agreement positions G2 to lead the transformation of software buying and selling in an AI-driven era. By integrating the complementary strengths of Capterra, Software Advice, and GetApp—each with strong global audiences and deep category coverage—G2 will deliver unparalleled insights for buyers, vendors, partners, investors, and consultants.
Buyers gain access to even more authentic, verified feedback and AI-powered recommendations that surface the best software matches faster and with greater confidence. Vendors benefit from expanded reach, stronger intent signals (up to 3x more), improved visibility in both traditional and AI-driven search, and new monetization opportunities through high-quality lead generation.
“This acquisition represents a transformational moment for G2 and, more importantly, the global B2B software industry,” said Godard Abel, CEO and co-founder of G2. “By integrating the verified reviews, insights, and audiences from Capterra, Software Advice, and GetApp, we're building the trusted data foundation for buyers and sellers of software for the age of AI.”
The combined entity will offer:
About G2
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software companies partner with G2 to build their reputation and grow their business—including Salesforce, HubSpot, Zoom, and Adobe.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.