Stavtar, a leading provider of business spend management and expense allocation SaaS, announced the launch of StavMarket on July 23, 2025. Integrated into its flagship StavPay platform, StavMarket is a vendor discovery and benchmarking marketplace designed for alternative asset managers overseeing $2.4 trillion in assets under management (AUM).
Platform: StavMarket, a vendor discovery marketplace within StavPay.
Scale: Supports 100+ alternative asset managers with $2.4T AUM.
Impact: Processes $10B+ in expenses, 500,000+ invoices.
Vendors: Connects 15,000+ vendors, from fintech startups to global providers.
Features: Branded profiles, discount codes, ROI metrics, and conference opportunities.
Categories: Fund administration, legal, compliance, software, AI tools, outsourcing, and more.
StavMarket enables hedge funds, private equity firms, family offices, and institutional allocators to discover and engage vendors within a curated, data-driven ecosystem. “Our mission is to anonymously connect our community with innovative vendors, powered by value-added metrics that drive smarter outcomes,” said Steven Petersen, Co-Founder of Stavtar. The platform processes over $10 billion in expenses and 500,000 invoices, serving over 100 clients.
Vendors create branded, searchable profiles with product details, videos, brochures, reviews, and a CONNECT button for direct engagement. Unique discount codes provide transparent ROI measurement and insights into buyer behavior. Vendors can also participate in Stavtar client conferences through fireside chats, panels, and co-branded content. “We have over 15,000 vendors being paid through the platform,” said Avtar Batth, Co-Founder. “With StavMarket, we offer a trusted platform that helps brands build lasting relationships with discerning buyers.”
Founded in 2017 by Steven Petersen and Avtar Batth, Stavtar focuses on automating expense allocation and spend management for alternative asset managers. Headquartered in New York with offices in Dallas, London, Mumbai, and Bengaluru, the company raised $5.26 million in a February 2024 venture round. Its StavPay platform addresses SEC scrutiny on expense allocation, a 2025 examination priority, by automating complex reconciliations and ensuring compliance.
StavMarket aligns with the $62 trillion private markets projected growth by 2034, driven by platforms like iCapital and Forge Global, which expand access to alternative investments. Stavtar’s focus on data-driven vendor engagement positions it as a key player in the $7.6 billion business spend management market, competing with firms like The Access Group and Gusto.
Stavtar is the premier provider of business spend management and expense allocation SaaS solutions built for the Office of the CFO in complex businesses like alternative asset management. Headquartered in New York City, with a global footprint spanning Dallas, London, Mumbai, and Bengaluru, Stavtar was founded by seasoned professionals from the alternative asset management industry.
Our flagship business spend management and expense allocation platform, StavPay, empowers over 100 leading alternative asset managers, collectively overseeing more than $2.4 trillion in AUM.
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