Sightline Payments, a leading fintech company, has partnered with Cross River Bank (“Cross River”), a technology infrastructure provider for embedded finance, to introduce Sightline Debit, a groundbreaking payments solution for the gaming industry. Designed to streamline spending and wagering, this innovation reduces costs for operators while providing patrons with more control and financial flexibility.
With an FDIC-insured bank account at Cross River, customers can securely store funds, access them anytime, and make payments via a debit card issued on the VISA network. Sightline Debit not only improves convenience but also helps patrons manage gaming budgets more responsibly.
Quick Intel
Sightline and Cross River launch Sightline Debit, a new payment solution for gaming.
Reduces churn in deposits and withdrawals, potentially saving the industry $700M annually.
Patrons get FDIC-insured accounts with debit card access on the VISA network.
Solution improves convenience, security, and responsible gambling practices.
Operators benefit from lower payment costs, 4.5x higher than average in gaming today.
First phase of rollout begins soon in major U.S. digital gaming markets.
Sightline Debit redefines how money is stored and transactions are processed in gaming. Instead of cycling through frequent deposits and withdrawals, customers keep funds in a dedicated DDA account at Cross River. This reduces churn by an estimated 40%, potentially saving operators about $700 million annually.
"The cost of payments in digital gaming is staggeringly high, on average, 4.5x higher than that of other industries," said Omer Sattar, co-founder and CEO of Sightline Payments. "Over nearly 3 years and 200,000+ hours worked, in deep collaboration with 7 of the largest gaming operators in America, we painstakingly took the payment ecosystem apart and reassembled it, creating an entirely new, bespoke ecosystem where payments in gaming now is cheaper for operators and easier, safer, and more responsible for patrons."
Through Sightline Debit, patrons gain flexibility and access to their funds in multiple ways—whether for gaming or general spending. By using segregated funds specifically for gaming activities, users can more easily stick to their budgets and promote responsible gambling practices.
With seamless debit card access on VISA’s trusted global payments network, the solution empowers customers to spend securely, giving them a consistent, user-friendly experience.
Cross River’s banking infrastructure forms the backbone of Sightline Debit, merging two previously siloed financial systems into a unified, real-time payments experience.
"We saw an opportunity to solve one of the biggest and most costly inefficiencies in digital gaming, and we knew Cross River was the perfect partner to help us bring it to life," said Sattar. "We could not have done this without their vision and commitment to deep-rooted structural innovation."
Adam Goller, Chief Fintech Officer at Cross River, added: "Our collaboration with Sightline marks a major leap forward for payments in the gaming industry. By leveraging our proprietary banking core with Sightline's deep industry expertise, we co-developed a first-of-its-kind solution that merges two previously siloed financial systems into one intuitive, real-time experience. It's a powerful example of how embedded finance can drive real transformation at scale."
The launch of Sightline Debit introduces a new era in gaming payments, offering patrons more control over their funds while helping operators cut costs. With its upcoming rollout in key digital gaming markets, this collaboration between Sightline and Cross River could reshape financial transactions in the gaming industry for years to come.
Sightline Payments
Sightline Payments is transforming the gaming industry with cutting-edge financial technology solutions. As a leading provider of digital payment technology, Sightline empowers gaming operators with seamless, secure, and omnichannel payment experiences. With a deep understanding of consumer behavior, regulatory requirements, and gaming operations, Sightline delivers innovative, compliant, and scalable payment solutions that enhance both operator efficiency and patron experience. Trusted by more than 70 partners across 44+ states, we are redefining how payments drive the future of gaming. Find out more at www.sightlinepayments.com.
Cross River
Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, and lending solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world's most essential fintech and technology companies. Leading the industry, Cross River is reshaping global finance and financial inclusion.
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