Revup, formerly Macropay Payment Orchestrator, has officially launched as a revenue optimization platform, empowering merchants worldwide to recover revenue, enhance compliance, and scale efficiently with advanced payment orchestration.
Revup rebrands from Macropay, focusing on revenue optimization.
Recovers up to 25% of failed transactions with adaptive routing.
Offers PCI DSS certification and full token ownership for compliance.
Reduces IT costs by up to 80% with multi-PSP orchestration.
Built on expertise from Adyen, Primer, Trustly, and Fiserv.
Learn more at www.revup.com.
On September 1, 2025, Revup emerged from its roots as Macropay Payment Orchestrator, transforming into a global revenue optimization orchestrator. Born from a Barcelona-based incubator’s need to address fragmented payment systems, Revup leverages over a decade of expertise to deliver a platform that turns payment challenges into opportunities. “We started as a B2C payments department and grew into a fintech division,” said Rodrigo Puig-Mir, CEO of Revup. “Our mission is proactive revenue optimization.”
The payment landscape poses significant hurdles for merchants, including fragmented PSP integrations, poor retry strategies, and limited token control, all of which drain revenue and increase compliance risks. Revup tackles these issues with smart orchestration, adaptive routing, and full token ownership, ensuring merchants avoid PSP lock-in and reduce third-party dependence. Its in-house chargeback management and fraud expertise further enhance dispute resolution, protecting revenue at every stage.
Revup’s platform stands out with features designed for scalability and efficiency. Smart orchestration with adaptive routing recovers nearly 25% of failed transactions, while full token ownership and PCI DSS certification strengthen compliance. “By automatically retrying soft-declined payments through alternate PSPs, we’ve helped merchants recover nearly a quarter of failed transactions,” said Míriam Mendoza Holguín, Chief Product & Strategy Officer at Revup. The platform also cuts IT costs by up to 80% through multi-PSP orchestration, enabling agile subscription modifications and unified data insights for better decision-making.
Revup’s proven model, developed over a decade with merchants across 150 countries, positions it as a leader in payment orchestration. By integrating machine learning and advanced fraud prevention, Revup empowers businesses to scale securely and build resilient ecosystems. The rebrand signals a commitment to driving merchant growth through innovative, revenue-first solutions. Visit www.revuppayments.com for more details.
Revup is a revenue optimization orchestrator helping merchants worldwide maximize growth through smarter payments, stronger compliance, and resilient ecosystems. Built on over a decade of payments and fraud expertise, Revup empowers businesses to turn payment challenges into revenue opportunities.
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