The emerging world of AI-powered shopping is receiving a significant boost from a major player in digital payments. PayPal Inc. has launched its agentic commerce services, a new suite of solutions designed to help merchants attract customers and succeed in the new era of AI-driven commerce. Built on PayPal's trusted payments infrastructure, these services are the company's first major offering to enable secure and seamless commerce within AI shopping platforms and conversational agents.
Quick Intel
PayPal launches a suite of agentic commerce services for AI-powered shopping.
The 'agent ready' solution enables fraud-protected payments on AI surfaces for existing merchants.
'Store sync' makes merchant product catalogs discoverable on AI platforms like Perplexity.
The approach is open, allowing one integration to work across multiple AI ecosystems.
Merchants remain the merchant of record and retain customer relationships.
'Store sync' is available for sign-up now, with full rollout through 2025 and early 2026.
Bridging Merchants and the AI Shopping Revolution
The core purpose of PayPal's new services is to bridge the gap between its vast network of merchants and the rapidly growing use of AI for shopping. The suite includes two key offerings. The first is agent ready, a payment solution that allows millions of existing PayPal merchants to instantly accept payments on AI surfaces—such as conversational AI or browser-automated experiences—with built-in fraud detection and buyer protection, requiring no additional technical work.
Enabling Discovery with 'Store Sync'
The second key offering is store sync, a capability that connects a merchant's product catalog and order management system to leading AI channels. This makes their products discoverable and purchasable within AI platforms. A single integration with PayPal can enable a merchant to be seen across multiple AI shopping surfaces, including Perplexity and PayPal's own shopping agent. This provides merchants with increased product discovery and the ability to capture sales from intent-driven shopping, moving beyond traditional search and cart experiences.
An Open and Merchant-Centric Approach
A defining feature of PayPal's strategy is its open approach, which supports leading payments protocols and AI platforms. This gives merchants the flexibility to integrate across multiple AI ecosystems through one connection to PayPal. Critically, the model is designed to preserve the merchant's relationship with the customer. Through store sync, the merchant remains the merchant of record and retains control over brand visibility and customer communications for all agent-initiated transactions.
The launch of agentic commerce services marks PayPal's strategic entry into the foundational infrastructure for AI-driven commerce. By leveraging its trusted brand and robust payments network, PayPal is positioning itself as a critical enabler, allowing merchants to future-proof their businesses and seamlessly connect with consumers wherever they choose to shop next.
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