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  • Payments & Wallets

Applied Pay Enhances Digital Payments for Canadian Brokers


Applied Pay Enhances Digital Payments for Canadian Brokers
  • by: Source Logo
  • |
  • September 12, 2025

Applied Systems has introduced significant enhancements to its BMS-native digital payments solution, Applied Pay, specifically tailored for Canadian insurance brokerage customers. This latest release integrates Electronic Funds Transfer (EFT), Apple Pay, and Google Pay, allowing policyholders across Canada to manage premium payments more conveniently. By offering these modern options, brokerages can minimize errors, mitigate liability risks, and alleviate the administrative burdens tied to traditional manual processes, fostering a more efficient operational environment.

Quick Intel

  • Applied Pay now supports EFT, Apple Pay, and Google Pay for Canadian policyholders, enabling faster, secure premium payments anytime and anywhere.
  • The enhancements integrate directly into Applied Epic and Applied CSR24, providing branded checkout pages for credit/debit cards and EFT.
  • Brokerages benefit from automated reconciliation at the account level, reducing manual effort and ensuring policy continuity without delays.
  • Enhanced security tokenizes sensitive data and complies with regulations, protecting client information during transactions.
  • Steve Whitelaw, SVP and GM of Applied Systems Canada, emphasizes the commitment to locally relevant payment solutions for the digital landscape.
  • Applied Systems leads in cloud-based insurance software, serving global markets including the US, Canada, Ireland, and the UK.

Enhancements to Applied Pay for Canadian Customers

Applied Systems announced new features for Applied Pay, its cloud-based electronic payments hub, expanding options for Canadian insurance brokerages. Policyholders can now utilize EFT for direct bank transfers, alongside Apple Pay and Google Pay for seamless mobile transactions. These additions address the need for flexible, on-demand payment methods, allowing clients to pay on their schedule while ensuring policies remain active through accelerated processing. The integration eliminates common pain points of manual payments, such as data entry errors and prolonged reconciliation, ultimately supporting brokerages in delivering a superior client experience.

Seamless Integration and Automation Benefits

Applied Pay embeds directly into core systems like Applied Epic and Applied CSR24, creating intuitive, branded checkout experiences. Clients access secure online portals to handle new or recurring premiums via credit/debit cards or EFT, with automatic authorization and data tokenization safeguarding sensitive details. Intelligent automation further streamlines operations by reconciling receivables at the individual account level, significantly cutting down on administrative time and effort. This end-to-end efficiency not only reduces liability but also promotes compliance and reliability, keeping brokerages agile in a competitive market.

Leadership Perspective on Market Commitment

“Applied’s new digital wallet capabilities underscore its commitment to supporting the Canadian market by delivering modern, locally relevant payment solutions,” said Steve Whitelaw, senior vice president and general manager, Applied Systems Canada. “By staying on the pulse of evolving industry trends and client needs, Applied provides brokerages and their clients with an expanded range of tools and technology to help them thrive in an increasingly digital landscape.” Whitelaw's comments highlight how these updates align with broader industry shifts toward digital innovation, empowering Canadian brokerages to meet client expectations effectively.

Applied Pay's expanded capabilities represent a forward-looking step for Applied Systems, reinforcing its role as a pioneer in insurance automation. By prioritizing secure, user-centric payment solutions, the company enables brokerages to focus on growth and client retention, while policyholders enjoy frictionless interactions that build trust and loyalty in an evolving digital ecosystem.

About Applied Systems

Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.

  • Applied PayInsurance PaymentsCanadian InsurancePayment Automation
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