The financial wellness sector is witnessing a significant vote of confidence as SavvyMoney, a leading provider of financial wellness and growth solutions, has announced a substantial $225 million minority investment. The round was co-led by PSG and Canapi Ventures, with continued participation from existing investor Spectrum Equity. This capital infusion is poised to accelerate the company's product innovation and market expansion efforts, strengthening its support for a core community of over 1,500 financial institutions.
Quick Intel
SavvyMoney secures a $225 million minority growth investment.
The round is co-led by PSG and Canapi Ventures, with Spectrum Equity reinvesting.
The capital will accelerate product development and go-to-market strategy.
SavvyMoney serves over 1,500 banks, credit unions, and fintechs.
The platform combines credit scores, wellness tools, and personalized offers.
The investment validates the demand for embedded financial wellness solutions.
Strategic Capital for a Proven Market Leader
SavvyMoney has established itself as a trusted partner for financial institutions seeking to deepen customer relationships through its integrated platform. The solution combines real-time credit score insights, financial wellness tools, personalized offers, and an advanced analytics platform to help institutions drive growth. This investment represents a strategic partnership designed to scale these proven capabilities further. "We believe PSG and Canapi didn't just see an investment opportunity. They saw a company that's genuinely transforming how financial institutions connect with their customers," said JB Orecchia, CEO and President of SavvyMoney.
A Partnership Blending Software Expertise and Banking Insight
The co-investment brings together two firms with complementary strengths. PSG contributes its deep expertise in scaling B2B software platforms, aiming to enhance SavvyMoney's operational capabilities and product suite. "In our view, SavvyMoney is leading the market in embedding credit score insights, financial wellness tools, and lending solutions directly into the digital banking experience," said Chris Nesbitt, Managing Director at PSG. Canapi Ventures adds critical domain expertise, backed by a network of over 70 financial institution limited partners, providing direct insight into the needs of the banking sector.
Fueling the Next Phase of Growth and Innovation
This funding round marks a key milestone in SavvyMoney's growth trajectory, which has included nearly doubling its institutional footprint since 2021. The company has also expanded its digital banking capabilities through strategic acquisitions, such as CreditSnap, which powers intelligent loan origination and deposit solutions. The continued investment from Spectrum Equity and the ongoing partnership with TransUnion further underscore the market's confidence in SavvyMoney's leadership and strategic direction.
The $225 million investment is a powerful endorsement of the embedded financial wellness model. With enhanced resources and strategic guidance from its new partners, SavvyMoney is positioned to significantly advance its mission of empowering financial institutions to drive customer engagement and deliver tangible value through data-driven innovation.
SavvyMoney is an industry leader in financial wellness and growth solutions, extending its reach to over 1,500 banks, credit unions, and fintechs nationwide. The synergy of real-time credit data and advanced digital personalization and marketing tools defines SavvyMoney's offerings, seamlessly integrating with more than 40 digital banking platforms. What sets SavvyMoney apart is not just its innovative technology but also its hands-on service, coupled with a resolute commitment to assisting financial institutions in fortifying and enriching their consumer relationships. To learn more about SavvyMoney, visit www.savvymoney.com.
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities, and build strong teams. Having backed more than 160 companies and facilitated over 530 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Madrid, Paris, and Tel-Aviv. To learn more about PSG, visit www.psgequity.com.
Canapi is a B2B software and financial technology venture and growth equity platform investing in early to growth-stage companies offering disruptive alternatives to outdated business models and technologies. Backed by the Canapi Alliance – a network of over 70 of the leading financial institutions across the United States – Canapi's partners have decades of hands-on experience in financial services. Canapi brings unmatched sector experience and best-in-class knowledge, connections, and credibility to founders. To learn more about Canapi, visit www.canapi.com.
Spectrum Equity is a leading growth equity firm providing capital and strategic support to innovative companies in the information economy. For over 30 years, the firm has partnered with exceptional entrepreneurs and management teams to build long-term value in market-leading internet-enabled software, data, and information services companies.
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